A fresh look at our lit­ter

Christchurch Mail - - YOUR PLACE - RYAN AN­DER­SON

Keep NZ Beau­ti­ful be­gan a cam­paign to bring lit­ter down af­ter a one-week lit­ter clean up col­lected 120-foot­ball field’s worth of rub­bish.

The lit­ter cam­paign will be the first of its kind since the 90’s. Christchurch had the sec­ond high­est amount of lit­ter in the coun­try - be­hind Auck­land. The ma­jor­ity of the lit­ter was cig­a­rette butts (87%) with fast food pack­ets be­ing the sec­ond high­est (5%).

Mar­ket­ing Man­ager Kath Dou­ble­day said ki­wis need to start think­ing about do­ing the right thing and dis­pose of lit­ter thought­fully.

‘‘Al­most all Ki­wis that were sur­veyed said that it’s very im­por­tant to main­tain our clean green im­age and un­for­tu­nately we think that the mes­sage has got­ten a lit­tle bit lost along the way.’’

‘‘There’s a real herd men­tal­ity as well - for ex­am­ple if you’re at an event at night time and there is lit­ter all over the ground, peo­ple are more likely to fol­low that herd and drop theirs as well.’’

The re­search shows that Ki­wis are only will­ing to walk up to 8 me­tres to a rub­bish bin.

Sun­shine Yates Con­sult­ing Lim­ited made these find­ings over 32 days – ob­serv­ing 765 peo­ple in their lit­ter­ing be­hav­iour. KNZB CEO Heather Saun­der­son said it is great we take so much pride in our coun­try, but the or­gan­i­sa­tion is work­ing to cre­ate a more re­al­is­tic view of our na­tion.

‘‘We cre­ated Mama Na­ture to cel­e­brate ‘be-yooo-di­ful’ be­hav­iour when it comes to Ki­wis do­ing the right thing with their rub­bish and we’re hop­ing she’ll be a fun re­minder for all of us to en­sure our lit­ter ends up in the bin.’’

‘‘There's a real herd men­tal­ity...’’


The new anti-lit­ter cam­paign will be fronted by a bois­ter­ous char­ac­ter named Mama Na­ture, played by Kiwi co­me­dian David Fane.

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