A fresh look at our litter
Keep NZ Beautiful began a campaign to bring litter down after a one-week litter clean up collected 120-football field’s worth of rubbish.
The litter campaign will be the first of its kind since the 90’s. Christchurch had the second highest amount of litter in the country - behind Auckland. The majority of the litter was cigarette butts (87%) with fast food packets being the second highest (5%).
Marketing Manager Kath Doubleday said kiwis need to start thinking about doing the right thing and dispose of litter thoughtfully.
‘‘Almost all Kiwis that were surveyed said that it’s very important to maintain our clean green image and unfortunately we think that the message has gotten a little bit lost along the way.’’
‘‘There’s a real herd mentality as well - for example if you’re at an event at night time and there is litter all over the ground, people are more likely to follow that herd and drop theirs as well.’’
The research shows that Kiwis are only willing to walk up to 8 metres to a rubbish bin.
Sunshine Yates Consulting Limited made these findings over 32 days – observing 765 people in their littering behaviour. KNZB CEO Heather Saunderson said it is great we take so much pride in our country, but the organisation is working to create a more realistic view of our nation.
‘‘We created Mama Nature to celebrate ‘be-yooo-diful’ behaviour when it comes to Kiwis doing the right thing with their rubbish and we’re hoping she’ll be a fun reminder for all of us to ensure our litter ends up in the bin.’’
‘‘There's a real herd mentality...’’
The new anti-litter campaign will be fronted by a boisterous character named Mama Nature, played by Kiwi comedian David Fane.