ARANZ Geo announces company name change

ARANZ Geo is changing its name to Seequent, saying the rebranding reflects the company’s expansion into a broader range of global industries and markets.

Seequent leads the world in visualisation of complex scientific data, says the company. It first introduced its Leapfrog 3D geological modelling software to the mining and minerals industry over 10 years ago. The company has since developed solutions for a wide range of industries including geothermal and renewable energy, civil engineering, and environmental management.

Seequent chief executive Shaun Maloney says the new brand reflects the company’s evolving purpose and vision for the future.

“To help our customers succeed we enable better decisions about earth, environment and energy. This is the singular vision for Seequent and it stands above any product, solution or sector. As the world becomes more complex, there is an even greater need for clarity amongst the noise, to see and manage the challenges of today and tomorrow,” he says.

The announcement was made at the company’s Lyceum innovation event in London, the first in a global roadshow series also visiting Vancouver, Johannesburg, Toronto, Santiago and Perth.

Maloney says, “We’re building a brand that people can trust, that goes beyond geology and the tech industry. The business and industry issues we collectively face are broad and increasingly complex. Challenges include how we steward scarce resources, economic stability, securing a long term social license to operate, and the economic viability of individual businesses.

“The best way we can support our customers, irrespective of industry, is to continue to invest heavily in R&D, developing innovative solutions. These enable better decisions through confidence, integration and engagement.”

Seequent’s solutions turn complexity to clarity by transforming complex data into clear geological understanding, states the company. Stakeholders, including geologists and executives, use this understanding to confidently make critical time-sensitive investment and environmental decisions. These decisions bring meaning, extract value, and reduce risk, cost and time.

“Our solutions enable people to see stories within data. These stories help build up a whole picture for projects – for example to allow people to see sustainable ways of extracting value, or see greater opportunities for clean energy,” says Maloney. “Our customers use our technology in mining and minerals projects from Australia to South Africa to Canada; geothermal projects in countries as diverse as Chile, the Philippines, New Zealand and Brazil; hydro dam construction in Turkey; transport infrastructure in the UK, Austria and Slovenia; earthquake sequencing in Italy and the US; groundwater projects in Chad, Australia and the US. Our software is even being used in the construction of a final disposal facility for spent nuclear fuel in Finland.”

Seequent’s rapidly growing global footprint includes offices in Australia, Brazil, Canada, Chile, Denmark, Peru, Russia, South Africa and the UK.

The company has just been named Export Innovator of the Year at the New Zealand Innovation Awards 2017, recognising the global impact of its innovation.