Elec­tri­cal Ca­bles

DEMM Engineering & Manufacturing - - EDITORIAL -

One of the world’s lead­ing providers of branded ca­ble and con­nec­tor sys­tems and in­te­grated elec­tri­cal and au­toma­tion en­gi­neer­ing so­lu­tions, Lapp, has es­tab­lished a fully-fledged sub­sidiary in Aus­tralia.

Lapp Aus­tralia – head­quar­tered in new 3100m2 premises at East­ern Creek, Syd­ney – will meet de­mand na­tion­ally for tech­nolo­gies used in fu­ture-fo­cussed ar­eas of in­dus­try, such as au­toma­tion, ro­bot­ics, en­ergy man­age­ment, data dis­tri­bu­tion and in­tel­li­gent man­u­fac­tur­ing, build­ings, in­fra­struc­ture and process en­gi­neer­ing, prom­ises the com­pany, whose HQ is in Stuttgart.

Lapp Aus­tralia Gen­eral Man­ager Si­mon Pullinger says the new fa­cil­ity, which opened 01 Feb – will bring new lev­els of ser­vice and choice to the Aus­tralian mar­ket, of­fer­ing strong in­ven­tory of over 1,000 prod­uct lines on­shore as well as di­rect ac­cess to more than 40,000 stan­dard items from Lapp’s global ranges.

“We are of­fer­ing a one-stop shop for highly in­te­grated, ef­fi­cient and re­li­able sys­tems which com­ply with the lead­ing Aus­tralian, Euro­pean and Amer­i­can com­pli­ance and qual­ity stan­dards, which are among the most de­mand­ing in the world. In ad­di­tion to ma­jor Lapp brands of prod­uct – such as Olflex, Uni­tronic, Hitronic, Sk­in­top, Sil­vin, Epic, Flex­i­mark, and Ether­line – Lapp Aus­tralia will fo­cus strongly on world- class to­tal so­lu­tions in­cor­po­rat­ing highly com­pat­i­ble com­po­nents from the one source. This in­te­grated ap­proach will save cus­tomers time and money when as­sem­bling optimum so­lu­tions to their par­tic­u­lar needs, while en­sur­ing proven re­li­a­bil­ity in ser­vice,” says Pullinger.

“With Lapp’s 18 man­u­fac­tur­ing lo­ca­tions on four con­ti­nents and our in­dus­try part­ner­ships, Lapp Aus­tralia will de­liver out­stand­ing ac­cess to in­ter­na­tion­ally re­spected tech­nol­ogy and in­no­va­tion,” says Pullinger. He said the fam­ily- owned Lapp or­gan­i­sa­tion is renowned glob­ally for its lev­els of qual­ity, in­no­va­tion and for its com­mit­ment to eth­i­cal val­ues and ser­vice, qual­i­ties which it will bring to key Aus­tralian mar­kets, in­clud­ing:

• Man­u­fac­tur­ing and plant en­gi­neer­ing, in­clud­ing au­toma­tion and ro­bot­ics and process en­gi­neer­ing sys­tems.

• Elec­tri­cal en­gi­neer­ing sys­tems and en­ergy sys­tems, in­clud­ing wind and so­lar green en­ergy.

• Ma­chine build­ing and ma­chine tools.

• Food and bev­er­age.

• Au­to­mo­tive, rail and mo­bil­ity sys­tems.

• In­tel­li­gent build­ings and in­fra­struc­ture.

• Re­sources in­dus­try, in­clud­ing min­ing and oil and gas process en­gi­neer­ing.

Lapp Aus­tralia will work in close co- op­er­a­tion with its es­tab­lished key lo­cal Lapp dis­tri­bu­tion part­ner in Aus­tralia, Treotham Au­toma­tion, which brings mar­ket-lead­ing lo­cal ex­per­tise to its spe­cialised mar­kets. Lapp Aus­tralia will also ex­tend its strong as­so­ci­a­tion with ECS New Zealand, a fam­ily- owned busi­ness, like Lapp, which has been a Lapp dis­trib­u­tor for more than 30 years.

ECS In­vest­ments is a 50 per­cent share­holder in the new Lapp Aus­tralia busi­ness, with the other 50 per­cent owned by Lapp Hold­ing Asia. The ex­ist­ing on­line Lapp Ex­press web­site, mean­while, will con­tinue to ex­pand in both coun­tries, com­ple­ment­ing the new strengths de­liv­ered by Lapp Aus­tralia.

Pullinger says Lapp’s in­vest­ment in a new full sub­sidiary in Aus­tralia is a strong vote of con­fi­dence in lo­cal in­dus­try as it in­creas­ingly moves into the global in­dus­trial au­toma­tion mar­ket, which is fore­cast to grow to an an­nual worth of USD350 bil­lion (NZD486 bil­lion) by 2024.*

“Lapp has de­liv­ered its re­sources, ex­per­tise and Ger­man top- qual­ity stan­dards to Aus­tralia at a time in the coun­try’s in­dus­trial de­vel­op­ment when such sup­port is most needed to pre­pare di­verse in­dus­tries for a fu­ture in which they will use tech­nol­ogy to com­pete cost- ef­fi­ciently,” says Pullinger.

“Lapp’s in­te­grated ap­proach to high tech­nol­ogy so­lu­tions is also highly ap­pro­pri­ate to world class Aus­tralian cus­tomers seek­ing the as­sur­ance of top qual­ity prod­ucts and sys­tems that meet global com­pli­ance stan­dards and are fully trace­able back to the point of man­u­fac­ture. Lapp’s com­mit­ments to the mar­kets it en­ters are al­ways in- depth, long-term and backed by an un­com­pro­mis­ing cus­tomer fo­cus and ded­i­ca­tion to client ser­vice. These val­ues of Lapp glob­ally have re­mained con­stant since its es­tab­lish­ment by Oskar Lapp in 1959 and through its evo­lu­tion into a global fam­ily of com­pa­nies bound to­gether with the same strong prin­ci­ples.”

Pullinger says the new East­ern Creek fa­cil­ity pro­vides a strong base for en­gi­neer­ing, tech­ni­cal and prod­uct sup­port staff, op­er­at­ing in a tech­nol­ogy and dis­tri­bu­tion en­vi­ron­ment mod­elled on Lapp’s global fa­cil­i­ties sup­ply­ing more than 100 coun­tries world­wide.

These fa­cil­i­ties pro­vide fully tai­lored so­lu­tions, ser­vice and prod­uct backup that are eas­ily ac­ces­si­ble to en­gi­neers, de­sign­ers and spec­i­fiers.

Lapp Aus­tralia’s lo­cally avail­able stock, com­pat­i­ble prod­ucts and sys­tems and quick or­der turn­around times are de­signed to stream­line the spec­i­fier’s job and to de­liver optimum on-time re­sults with out­stand­ing on­go­ing re­li­a­bil­ity.

*Source, Trans­parency Mar­ket Re­search, Septem­ber 2017

De­tails, Si­mon Pullinger; Email: si­mon@ lap­paus­tralia.com.au; www.lapp­group.com

THE NEW AUS­TRALIAN HQ OF LAPP AT EAST­ERN CREEK IN SYD­NEY. (L-R) ROD CALDERON – MAR­KET­ING & OF­FICE MAN­AGER; INDY SAGGU – CUS­TOMER SER­VICE EX­EC­U­TIVE; SI­MON PULLINGER – GM; MICHAEL DE LEON – WARE­HOUSE SU­PER­VI­SOR.

SI­MON PULLINGER

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