Kiwi-de­signed bed wins Aussie prize

DEMM Engineering & Manufacturing - - NEWS -

TARANAKI- BASED med­i­cal bed de­signer and man­u­fac­turer Howard Wright Ltd has re­ceived a pres­ti­gious Good De­sign Award Gold in the Prod­uct De­sign cat­e­gory in recog­ni­tion for out­stand­ing de­sign and in­no­va­tion for its M10 med­i­cal bed.

Judges for the 60th An­nual Good De­sign Awards said the M10 was a “bril­liant ex­am­ple of seam­less prod­uct de­sign, de­tailed de­sign res­o­lu­tion, high­est qual­ity man­u­fac­ture and all- per­va­sive De­sign Think­ing across the com­pany cul­ture and brand val­ues”.

Howard Wright is con­sid­ered to have rev­o­lu­tionised med­i­cal bed de­sign and func­tion­al­ity with its first hy­drauli­cally op­er­ated bed back in the early 1960s. It was the ‘ in­no­va­tive’ M4 bed in 1976 that was the break­through in­ter­na­tion­ally with its re­mote hy­draulic pump­ing at the foot end of the bed to raise the bed sur­face. That placed Howard Wright at the fore­front in hospi­tal bed de­sign.

Fol­low­ing the com­pany’s core de­sign val­ues of ‘Sim­ple, Smart, Hu­man’, the M10 rep­re­sents a fur­ther evo­lu­tion in med­i­cal bed de­sign says the com­pany’s CEO, Bruce Moller.

“Our de­sign mis­sion was sim­ple – to de­sign the safest bed we have ever made.”

The elec­tric bed po­si­tion­ing con­trols in­clude sim­ple func­tions so the bed can au­to­mat­i­cally con­tour to a 30 de­gree back raised and 30 de­gree leg raised po­si­tion or into a chair. The 30 de­gree an­gles of­fer very even pres­sure dis­tri­bu­tion in a com­fort­able po­si­tion re­duc­ing the pos­si­bil­ity of bed pres­sure in­juries. With the safety sides at­tached to the bed frame, when the bed’s mat­tress plat­form po­si­tion is ad­justed, gaps be­tween the safety sides or gaps be­tween the safety side and head board re­main con­sis­tent min­imis­ing the chance of pa­tient en­trap­ment.

As a de­sign-led com­pany, Howard Wright has been awarded a num­ber of New Zealand and in­ter­na­tional de­sign awards. It’s M8 crit­i­cal care med­i­cal bed won four de­sign awards in­clud­ing the top award at the Aus­tralian In­ter­na­tional De­sign Awards in 2010.

The M8 also won the pres­ti­gious in­ter­na­tional iF de­sign award, a Red Dot de­sign award from the Ger­many- based Red Dot In­sti­tute, and an award in the Best De­sign Awards run by the De­sign­ers In­sti­tute of New Zealand.

The M10 is 100 per­cent as­sem­bled in Howard Wright’s New Ply­mouth fa­cil­ity, us­ing ap­prox­i­mately 70 per­cent New Zealand de­signed and man­u­fac­tured com­po­nents.

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