GOTTA LOVE THAT VITAMIN C
The one thing beauty editors have encountered this season more often than all-natural skincare start-ups? Vitamin C. Having addressed previous issues with stability and ease of absorption, new-gen creams, powders and serums containing the antioxidant are being touted as the next big thing for slowing the signs of ageing and achieving brighter, tighter, better-looking skin. New studies show it helps the skin protect itself from environmental aggressors and speeds regeneration too.
Dermalogica’s Caroline Parker explains, “Humans can’t make vitamin C, so instead we have to rely on getting it from our diet. Topical application of vitamin C has been shown to deliver more to the skin than taking an oral supplement.”
To protect and strengthen your skin: “The application of antioxidant vitamin C reduces the effect of UV exposure and increases skin’s firmness.”
To boost collagen: “Vitamin C suppresses the action of enzymes in our skin that break down collagen.”
For a brighter complexion: “Vitamin C reduces pigmentation and evens out your skin tone.”
For absorption: “Vitamin C applied topically does not wash off — it actually absorbs into the tissue and structure of your skin after application.”
Dermalogica Biolumin-C Serum, $159. SkinsmithsVitamin C Booster, $45. Environ Intense C-Boost Mela-Even Cream, $90. Drunk Elephant C-Tango Multivitamin Eye Cream, $102.