The vis­i­ble feels in­vis­i­ble with Shi­seido’s in­ven­tive new colour col­lec­tion

Fashion Quarterly - - Beauty -

It’s easy to think there’s noth­ing new in the world of beauty, but the 130 items in Shi­seido’s vi­brant new makeup col­lec­tion beg to di er. Less con­cerned with pre­scrip­tive uses and more about in­no­va­tive tex­tures and cre­ative li­cense, each prod­uct de­mands ac­quain­tance via touch and play. We came away from our rst en­counter sport­ing glis­ten­ing skin, the sharpest of cat eyes and arms lined with swatches from the 73 lip shades in four

nishes. In each cat­e­gory, new prod­ucts de­liver in­cred­i­ble depth of pig­ment in a pal­ette that plays both to high-fash­ion trends and clas­sic hues.

Here’s our pick of ve hero items that will be work­horses in your beauty bag while de­liv­er­ing head-turn­ing re­sults.


Vi­sionAiry Gel Lip­stick, $50

The star player, this gem shows how far for­mu­la­tions have come, glid­ing on weight­lessly yet leav­ing lips lush with dense colour. In our opin­ion, the but­tery-smooth nish with a touch of shine is un­matched. The va­ri­ety of reds in this 28-shade troupe is ex­cit­ing enough, but the plums and nudes are sure to see plenty of ac­tion too.


Aura Dew, $55

As its name im­plies, skin looks touched with glim­mer­ing morn­ing dew thanks to these three multi-use shades. What ap­pears to be a pot of loose pig­ment picks up on ngers or a brush like a pow­der and blends al­most like a cream for dense colour with that IRL Ki­raKira sparkle. It’s per­fect to il­lu­mi­nate eyes and skin, or even pressed lightly on the cen­tre of your lips for in­cred­i­ble di­men­sion.


Ka­jal InkArtist, $45

This punchy, pig­ment-packed, easy-to-ap­ply liner suits artis­tic types and novices alike. With a high wa­ter con­tent, the ap­pli­ca­tion is drag-free, melt­ing across skin with zero e ort. The smudg­ing tool is use­ful for cre­at­ing smokey eyes, but en­sure you work quickly as it’s budge-proof once set. Our favourite part is the way it looks freshly ap­plied even hours af­ter ap­pli­ca­tion.

POW­DERS REIN­VENTED Min­i­mal­ist Whipped Pow­der Blush, $50

Blush am­a­teur or author­ity? Here’s an­other must-have, re­gard­less. The tini­est amount of soft mous­se­line whip blends swiftly when ap­plied with nger­tips, leav­ing a pretty vel­vet-matte —ush that could eas­ily be your own or in­tensied for a power-pop of colour.


Daiya Fude Face Duo blush, $90

In a col­li­sion of tra­di­tion and tech­nol­ogy, the sculpted shape and lac­quer nish of ve new brushes give a nod to Ja­pan’s her­itage and clas­sic cal­lig­ra­phy while plough­ing into the fu­ture with for­ward-think­ing multi-use de­sign. Our favourite is the dual-end

Daiya with dense bris­tles to bu on liq­uids and di use pow­ders for an air­brush-like nish. The op­po­site end’s an­gled gel dome works like a nger­tip, gen­tly mas­sag­ing prod­uct into the skin. Look out for the unique —at-tip brush that can cre­ate both lip and eye lines, too. The new colour col­lec­tion is avail­able from Au­gust 29 at Shi­seido coun­ters na­tion­wide.

Shi­seidoAura Dew, $55Shi­seido Vi­sionAiry Gel Lip­stick, $50 Shi­seido Min­i­mal­ist Whipped Pow­der Blush, $50Shi­seido Daiya Fude Face Duo brush, $90 Shi­seido Ka­jal InkArtist, $45Shi­seido Vi­sionAiry Gel Lip­stick, $50

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