BLUSH HOUR
Formerly a bit player. Blush is ambitious as all hell right now, snatching the spotlight with sensorial new textures and glimmering radiance
Having endured seasons of contouring so technical you need an architect to achieve perfect placement, then eye-blinding highlighters adding a glazed-donut sheen to every surface, it’s now time for blush to return to prominence. The antidote to a chiselled cheekbone, a flush of blush conveys vitality and health, without looking overly contrived. Some reasons for its revival? A dalliance with diffused powder colour across cheeks and lips dominating fashion week runways; the relentless pursuit of ‘glow’ meaning flat, matte formulas have been revised with finely milled lustre; and ingredient innovation turning unique textures – think feather-light whipped cream – into powders that deliver incredibly flattering results.