Double Wear or nothing
Still haven’t found what you’re looking for? Maybe it’s time to stop searching.
The endless new foundation launches every season can sometimes feel like the reinvention of the wheel – with shiny new rims, but a wheel nonetheless. Beauty editors like to think of Estée Lauder’s Double Wear Stay-in-Place Makeup SPF10 as a wheel. That’s a not-very-sexy way of saying that it’s such a cult product it’s become a sort of control against which we judge all others. It’s also what we continually reach for, what you’ll find in our makeup bags and in our bathroom cabinets. Let us consider the ways it ticks the boxes.
LASTS FOR FOREVER AND A DAY (WHEN ‘FOREVER’ MEANS AT LEAST 24 HOURS) While we’d never recommend sleeping in your makeup, the 24-hour-staying-power premise is really just shorthand for ‘Whatever type of busy you are, it’ll keep up’. It’ll stay on, won't change colour and won’t pill or fade. It’s also sweat and humidity resistant, so excellent for hot summer days or as a workout foundation.
RELIABLY FULL-COVERAGE BUT DOESN'T FEEL CLAUSTROPHOBIC The fluid texture spreads easily and a little goes a long way, especially if you have the pump. We like to bu it on with a dense-bristle brush or a damp sponge blender for a beautiful velvety-matte perfected finish, blending away pigmentation and imperfections as much as we need to without it ever looking mask-like.
CONTROLS OIL & SHINE If your skin has a tendency to get a ‘glow’ on whatever the weather or you have trouble with makeup migrating by midday, it’s a game-changer when you find a foundation that keeps you looking put together without having to touch it up every five minutes. Oil-free, it won't clog your over-productive pores either – key when you’re dealing with blemishes.
COMES IN YOUR COLOUR With 61 shades, the range is almost unmatched elsewhere. The variety of undertones o ered (warm, cool or neutral) means it blends seamlessly and gets closer to your skin’s natural luminosity.
STRAIGHT-UP CHIC Like a white shirt or trench coat, you don't need to reinvent anything when you’ve already nailed it. Instantly recognisable, Double Wear has been in a similar bottle since it was launched more than 20 years ago and still holds its own in any carefully curated shelfie.