OPEN SESAME
A pioneering Kiwi website is breaking down barriers to create accessibility for all in the online fashion world.
“Accessibility is not just a physical thing – it’s about everyone having the same access to the same experience, and that includes online shopping,” says Grace Stratton, the founder of pioneering new accessibility project All is for All (AIFA).
Believed to be a worldwide first, allisforall.com is a retail space and content platform designed to allow people who identify with an accessibility need or disability to experience fashion without the inevitable barriers they can face when shopping online.
Grace – law student, fashion fan, 2017 Young New Zealander of the Year nominee and a lifelong wheelchair user – has curated a range of local brands to be part of the site. Those on board for the launch include Zambesi, Wynn Hamlyn, Stolen Girlfriends Club, Working Style, Ruby and Penny Sage.
The site’s unique features include detailed garment descriptions (such as mentioning pockets, zip detailing, button features and closures; all factors that help to determine if those seated in wheelchairs will be comfortably dressed while in their chair), a custom-built search engine to address different access needs, and presenting the clothing on models with access needs alongside able-bodied models.
The project also addresses issues related to those with sight impairment, who are often unable to find “read aloud” text on websites; when it is present, descriptions tend to be vague and unhelpful.
With 20 percent of New Zealanders
(that’s almost a million Kiwis) and 15 percent of the world’s population identifying as living with an access need or disability, the initiative should be widespread and far-reaching.
“We’re not asking designers to change their designs, nor do we claim to have all the answers,” reasons Grace. “We are starting with what we know and love – New Zealand fashion – and from there inviting and supporting all industries to look at their online presence from an accessibility angle.”
The plan is to work directly with the disability community to continue to implement further accessible technology. They will also begin work on creating a more mainstream conversation about accessibility and consult on projects with brands who are looking to make positive change toward a more “accessible” website. For further information about the initiative, visit allisforall.com. – Maxine Fourie “Glamour is what you decide it is,” says Yara Shahidi, the dynamic actor and activist known for her roles in TV shows Black-ish and Grown-ish. “When I’m on a red carpet or all dressed up, I am really most excited to see my friends and mentors. Their minds are glamorous and they challenge me to push forward on my dreams.”
Set to star in the upcoming film The Sun is Also a Star, the 19-year-old was recently named as an ambassador for Bobbi Brown, featuring in their Confident Beauty Campaign, which celebrates individual beauty and empowerment. It’s a fitting partnership for Yara, who has used her platform to develop women’s leadership and to encourage young people to vote.
“TRUE BEAUTY
IS NOT ABOUT PHYSICAL CHARACTERISTICS BUT ABOUT BEING YOURSELF, WHICH MAY CHANGE EVERY SINGLE MOMENT OF THE DAY.”