Fashion Quarterly

MONEY TALKS

How to stay the course on your investing journey

- With Victoria Harris

Timing the market sounds easy. Just like investing at the right time sounds like a great idea. However, if you’ve ever tried it, you probably know that in actual fact, it’s exceedingl­y difficult, if not impossible, to do. There are too many different market drivers and too many assets to choose from, plus they’re both constantly in motion. Despite the experts struggling, there might be a way to tailor your investing approach—one that keeps you open to most opportunit­ies across the broader market while helping you mitigate the natural ups and downs.

Markets move in cycles. Cycles can occur in the short term, with market rallies and correction­s, and in the longer term, with fullblown bull markets (where prices are rising or expected to rise) and bear markets (where prices are falling or expected to fall). Typical investor sentiment associated with market cycles ranges from ‘optimism’ as it rises, ‘euphoria’ as it peaks, ‘fear’ as it corrects and then ‘desperatio­n’ at the bottom.

In 2020, global markets experience­d an extreme but short-term bear market as the Covid-19 pandemic took hold in March. This was immediatel­y followed by a strong, rapid recovery (bull market), with the NZX 50 finishing the year at levels well above where it began in January.

Investing in the markets can feel like a roller-coaster ride, especially if you pay attention to all the ups and downs that can happen, across several days, or throughout several weeks, months, and years. But if you’re investing for the long term, why do you concern yourself with short-term market fluctuatio­ns?

Because investors often fear market volatility. Volatility represents risk and uncertaint­y, which nobody enjoys. This leads to many investors attempting to “time” the market by pulling out of their investment­s when the markets fall and getting in when markets rise. But this can be a big mistake.

Research shows that trying to time the markets can be very costly. Investors may end up selling when their investment­s are down, crystallis­ing their losses and/or buying when they’ve already missed a significan­t portion of the recovery.

When you track your investment­s too closely—rather than taking a long-term view, you can become reactive to market movements and could end up making irrational decisions.

It’s important your investment­s match your individual needs and goals. Rather than trying to time markets and dodge volatility, it could be more prudent to diversify your portfolio, ensure you don’t have all your eggs in one basket, and cast a wider net for potential investment opportunit­ies. Applying diversific­ation principles to your portfolio reduces over-concentrat­ed exposures and may help you avoid the risk of potentiall­y losing all your hard-earned savings. Diversifyi­ng isn’t only about minimising losses either, it can also increase your exposure to potential market opportunit­ies and hence, portfolio gains.

So when market volatility and fear cause you to second-guess your careful investment decisions—have confidence in yourself. If you have the discipline to stay the course, this can be critical to the success of your investing journey and generating wealth.

Victoria Harris is the founder of

The Curve—an investing platform for women. @the_curvenz www.thecurve.co.nz

“INVESTING IN THE MARKETS CAN FEEL LIKE A ROLLER COASTER RIDE, ESPECIALLY IF YOU PAY ATTENTION TO ALL THE UPS AND DOWNS THAT CAN HAPPEN...”

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