Pre­view’s store own­ers reach 35 years of busi­ness


In­side Pukekohe fash­ion store, Pre­view, are the lat­est trends and warm ser­vice that has kept the busi­ness go­ing for decades.

Although own­ers Liz and hus­band Greg Hicks have seen the world of King St change, Pre­view has re­mained a fa­mil­iar face on the street, and as it turns 35 years old, the busi­ness is look­ing to give back to the com­mu­nity with green mis­sion.

‘‘We still do have customers that we had 35 years ago, still com­ing in. We had one come in yes­ter­day ac­tu­ally, we were all laugh­ing about it, Liz said.

At the counter Liz shares a laugh with some more of her customers as she ex­plains how they will be cel­e­brat­ing their three and half decades of busi­ness.

The staff at Pre­view have been ask­ing their customers to do­nate to­wards the Mil­lion Me­tres project - a na­tion­wide wa­ter­way restora­tion crowd fund­ing plat­form that aims to re­for­est one mil­lion me­tres of New Zealand wa­ter­ways by 2026.

Over 300 Pre­view customers have each do­nated $5 for a na­tive tree to be planted on a Franklin farm in order to re­store their pond with na­tive bush, to help sta­bilise banks, re­duce ero­sion, fil­ter pol­lu­tants and im­prove water qual­ity.

Liz and Greg have do­nated to a num­ber of com­mu­nity projects and fundrais­ers through­out the years, which Liz thinks has helped in­cor­po­rate the busi­ness into the com­mu­nity.

‘‘We’ve seen quite a few peo­ple come and go in Pukekohe. But we’ve al­ways sup­ported a lot of com­mu­nity causes, which I think helps,’’ Liz said.

‘‘Peo­ple like shop­ping lo­cal if you’re pre­pared to give back and that’s why we’re do­ing this too.

‘‘In­stead of just do­ing a give away, or some­thing like that for 35 years, we’d rather do some­thing that’s giv­ing back.’’

Liz and Greg have seen Pukekohe change over the years.

From a small com­mu­nity where you knew ev­ery­one who walked in your door, to a thriv­ing town where nearly ev­ery face is new. And they con­tinue to clear any chal­lenges in their way.

‘‘I think we’ve al­ways had chal­lenges,’’ Liz said.

‘‘I don’t mind com­peti­tors so long as they have a dif­fer­ent prod­uct.

‘‘It’s when com­peti­tors have come in and tried to steal our prod­uct that I haven’t been that happy.’’

‘‘When you’ve been in the game this long, you can stag­nate and we’ve seen oth­ers do that in other town cen­tres around the coun­try,’’ Greg said.

‘‘We’ve al­ways in­tro­duced new prod­ucts . . . we’re al­ways look­ing for new la­bels. We’ve also in­tro­duced . . . shoes and home­ware, which I think has given us more of a com­plete look,’’ Liz said.

Liz and Greg were just newly weds when they de­cided to open the store, ini­tially called Lady Love on King St, al­most op­po­site to where the store is lo­cated to­day at 156 King St.

‘‘When we first got mar­ried we were al­ways keen to get into busi­ness and fash­ion ... was a love of ours,’’ Greg said.

‘‘Liz was work­ing part time in a small store in the main street here and then it came up for sale, so that was our en­try into the fash­ion re­tail. It was sort of the year af­ter we got mar­ried.

‘‘And we still love it.’’

Liz and Greg Hicks still love fash­ion re­tail af­ter 35 years of busi­ness on Pukekohe’s main street.

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