Preview’s store owners reach 35 years of business
Inside Pukekohe fashion store, Preview, are the latest trends and warm service that has kept the business going for decades.
Although owners Liz and husband Greg Hicks have seen the world of King St change, Preview has remained a familiar face on the street, and as it turns 35 years old, the business is looking to give back to the community with green mission.
‘‘We still do have customers that we had 35 years ago, still coming in. We had one come in yesterday actually, we were all laughing about it, Liz said.
At the counter Liz shares a laugh with some more of her customers as she explains how they will be celebrating their three and half decades of business.
The staff at Preview have been asking their customers to donate towards the Million Metres project - a nationwide waterway restoration crowd funding platform that aims to reforest one million metres of New Zealand waterways by 2026.
Over 300 Preview customers have each donated $5 for a native tree to be planted on a Franklin farm in order to restore their pond with native bush, to help stabilise banks, reduce erosion, filter pollutants and improve water quality.
Liz and Greg have donated to a number of community projects and fundraisers throughout the years, which Liz thinks has helped incorporate the business into the community.
‘‘We’ve seen quite a few people come and go in Pukekohe. But we’ve always supported a lot of community causes, which I think helps,’’ Liz said.
‘‘People like shopping local if you’re prepared to give back and that’s why we’re doing this too.
‘‘Instead of just doing a give away, or something like that for 35 years, we’d rather do something that’s giving back.’’
Liz and Greg have seen Pukekohe change over the years.
From a small community where you knew everyone who walked in your door, to a thriving town where nearly every face is new. And they continue to clear any challenges in their way.
‘‘I think we’ve always had challenges,’’ Liz said.
‘‘I don’t mind competitors so long as they have a different product.
‘‘It’s when competitors have come in and tried to steal our product that I haven’t been that happy.’’
‘‘When you’ve been in the game this long, you can stagnate and we’ve seen others do that in other town centres around the country,’’ Greg said.
‘‘We’ve always introduced new products . . . we’re always looking for new labels. We’ve also introduced . . . shoes and homeware, which I think has given us more of a complete look,’’ Liz said.
Liz and Greg were just newly weds when they decided to open the store, initially called Lady Love on King St, almost opposite to where the store is located today at 156 King St.
‘‘When we first got married we were always keen to get into business and fashion ... was a love of ours,’’ Greg said.
‘‘Liz was working part time in a small store in the main street here and then it came up for sale, so that was our entry into the fashion retail. It was sort of the year after we got married.
‘‘And we still love it.’’
Liz and Greg Hicks still love fashion retail after 35 years of business on Pukekohe’s main street.