Mem­ber pro­file

New look for Tui

Go Gardening - - Editorial -

Tui Prod­ucts based in Tau­ranga, is a New Zealand owned and op­er­ated sup­plier of over 200 Tui-branded gar­den­ing, pet and home prod­ucts. The pur­pose of their brand re­fresh is to cre­ate a more con­sis­tent brand pres­ence in stores, and help con­sumers recog­nise the brand they trust in new cat­e­gories. Re­cently Tui achieved a mile­stone, awarded with a Cen­te­nary Trade Mark Cer­tifi­cate from the patents of­fice in recog­ni­tion of the Tui trade mark, first reg­is­tered 100 years ago. The new look has care­fully blended this her­itage with a con­tem­po­rary de­sign.

“Just like the iconic Tui bird - which we love to see and hear in our gar­dens, and we are proud to have as our name - our colourful new look has lots of char­ac­ter”, says Glen Forgie, Gen­eral Man­ager Sales & Mar­ket­ing at Tui.

“We have re­tained our dis­tinc­tive bright colours, which our cus­tomers tell us they al­ways look for to find our prod­ucts in store, plus cre­ated eye­catch­ing new pat­terns to rep­re­sent the sea­sons, pro­duce and in­gre­di­ents. We have also up­dated our logo – a more con­tem­po­rary il­lus­tra­tion of the Tui bird, which will fea­ture more promi­nently on all our pack­ag­ing.”

The new-look web­site in­cor­po­rates the new de­sign, with help­ful ‘how to…’ video grow­ing guides, sea­sonal recipes, ideas for in­spi­ra­tion, and tips and tricks for suc­cess­ful gar­den­ing. To take a look visit www.tu­iprod­ucts.co.nz

While it may take a few months to up­date so many prod­ucts to the new pack­ag­ing, Tui’s new Plant Pro­tec­tion range will sport the new look from day one of its Au­tumn launch.

CON­VE­NIENCE IS KEY

Time poor gar­den­ers reach­ing for a so­lu­tion to un­wanted pest in­sects, dis­eases or weeds will find the new Tui Plant Pro­tec­tion range just the help­ing hand needed in the gar­den. The in­no­va­tive Sin­gle Shot™ con­cen­trates in the range make up the per­fect amount for a sin­gle ap­pli­ca­tion around the gar­den, avoid­ing waste and han­dling is­sues; while ready-to-use sprayer op­tions pro­vide a con­ve­nient op­tion for those in smaller spa­ces.

The new range in­cludes a se­ries of nat­u­ral-based plant pro­tec­tion op­tions which are safer for use around bees and other ben­e­fi­cial in­sects and have no with­hold­ing pe­riod.

Pop­u­lar Tui prod­ucts in their fresh, new look.

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