Member profile
New look for Tui
Tui Products based in Tauranga, is a New Zealand owned and operated supplier of over 200 Tui-branded gardening, pet and home products. The purpose of their brand refresh is to create a more consistent brand presence in stores, and help consumers recognise the brand they trust in new categories. Recently Tui achieved a milestone, awarded with a Centenary Trade Mark Certificate from the patents office in recognition of the Tui trade mark, first registered 100 years ago. The new look has carefully blended this heritage with a contemporary design.
“Just like the iconic Tui bird - which we love to see and hear in our gardens, and we are proud to have as our name - our colourful new look has lots of character”, says Glen Forgie, General Manager Sales & Marketing at Tui.
“We have retained our distinctive bright colours, which our customers tell us they always look for to find our products in store, plus created eyecatching new patterns to represent the seasons, produce and ingredients. We have also updated our logo – a more contemporary illustration of the Tui bird, which will feature more prominently on all our packaging.”
The new-look website incorporates the new design, with helpful ‘how to…’ video growing guides, seasonal recipes, ideas for inspiration, and tips and tricks for successful gardening. To take a look visit www.tuiproducts.co.nz
While it may take a few months to update so many products to the new packaging, Tui’s new Plant Protection range will sport the new look from day one of its Autumn launch.
CONVENIENCE IS KEY
Time poor gardeners reaching for a solution to unwanted pest insects, diseases or weeds will find the new Tui Plant Protection range just the helping hand needed in the garden. The innovative Single Shot™ concentrates in the range make up the perfect amount for a single application around the garden, avoiding waste and handling issues; while ready-to-use sprayer options provide a convenient option for those in smaller spaces.
The new range includes a series of natural-based plant protection options which are safer for use around bees and other beneficial insects and have no withholding period.