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The more sen­si­tive peo­ple are to cof­fee’s bit­ter taste, the more they drink, a study shows. The re­search, pub­lished in Sci­en­tific Re­ports, tested the re­la­tion­ship be­tween bit­ter taste and bev­er­age con­sump­tion – in­clud­ing cof­fee, tea and red wine – in more than 400,000 peo­ple in the UK.

Re­searchers say those with a height­ened abil­ity to taste the bit­ter flavour of caf­feine learn to as­so­ciate good things with it, and thus are more likely to drink more of it.

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