Bran­cott Es­tate’s new range cel­e­brat­ing iden­tity

As far as ter­roirs go, the Marl­bor­ough wine re­gion is pretty spe­cial. Which is why Bran­cott Es­tate has re­leased a new range of wines cel­e­brat­ing its ‘iden­tity’.

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Aptly named Bran­cott Es­tate Iden­tity, the range of five new wines have been crafted to cap­ture the in­di­vid­ual per­son­al­i­ties of the Marl­bor­ough re­gion’s most pop­u­lar va­ri­eties – sauvi­gnon blanc, chardon­nay, pinot gris, rosé, and pinot noir.

“One of the words most fre­quently used to de­scribe Marl­bor­ough wines is ‘vi­brant’,” says Bran­cott Es­tate chief wine­maker Pa­trick Mater­man. “With this range of wines, we set out to re­ally am­plify that vi­brancy, and to do so in a way that lets the in­di­vid­ual per­son­al­i­ties of each grape va­ri­ety shine through.

These wines bring to­gether ev­ery­thing we have learned since we first planted sauvi­gnon blanc and pinot noir in 1975. In that time, we’ve un­cov­ered dif­fer­ent pock­ets of the Marl­bor­ough re­gion where par­tic­u­lar va­ri­eties flour­ish, and we’ve used that knowl­edge to cre­ate wines that re­ally cap­ture the in­di­vid­ual qual­i­ties or per­son­al­i­ties of each grape va­ri­ety.”

Bran­cott Es­tate has been look­ing to the fu­ture since its be­gin­ning, help­ing found sus­tain­able wine­mak­ing in New Zealand. This pro­gramme has since trans­formed into Sus­tain­able Wine­grow­ing New Zealand (SWNZ).

The win­ery and vine­yards that make up Bran­cott Es­tate won the Bio­di­ver­sity Award at the Drinks Busi­ness Green Awards 2017, in recog­ni­tion of its lo­cal ini­tia­tives to both pro­tect and en­hance bio­di­ver­sity. This in­cludes restora­tion

of wet­lands, pro­tec­tion and mon­i­tor­ing of creeks, plant­ing of na­tive trees and shrubs to cre­ate habi­tats for birds and wildlife across Marl­bor­ough, and wild flower plant­ing to both re­duce mow­ing and pro­vide food for bees.

Some of the ini­tia­tives are small things that make a big dif­fer­ence, such as plant­ing cer­tain flow­ers be­tween the rows of vines to at­tract ben­e­fi­cial in­sects that con­trol pests and pro­vide ground cover to pre­vent weeds com­ing through.

Since 2010, Bran­cott Es­tate has sup­ported the Marl­bor­ough Fal­con Trust with both fi­nan­cial con­tri­bu­tions as well as pro­vid­ing land on which to house their re­ha­bil­i­ta­tion and breed­ing aviary. The Bran­cott Es­tate Cel­lar Door of­fers space for the Marl­bor­ough Fal­con Trust to run fly­ing demon­stra­tions to raise aware­ness of the preser­va­tion of New Zealand’s only en­demic bird of prey. At cer­tain times of the year, too, the shel­tered pock­ets of the Awa­tere Val­ley vine­yard be­come a win­ter hol­i­day home for lo­cal bee­keep­ers look­ing for a warm spot for their hives.

The Awa­tere Val­ley is the most south­ern grape-grow­ing re­gion in Marl­bor­ough and this small val­ley, with its long, cool grow­ing sea­son, cre­ates wines with dis­tinc­tive in­tense per­son­al­i­ties - the Sauvi­gnon Blanc, Pinot Noir and Pinot Gris from the Iden­tity range all hail from this small but di­verse re­gion.

The Iden­tity pack­ag­ing re­flects the wines’ dis­tinc­tive per­son­al­i­ties, with tast­ing notes hid­den within the la­bel.

For tast­ing notes head to

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