Ford Ranger still top of new sales

Hamilton News - - Front Page - By Colin Smith


NEW ve­hi­cle sales slipped a few de­grees off-the-boil dur­ing April but the New Zealand mar­ket re­mains strong.

Reg­is­tra­tion data last month saw new ve­hi­cle reg­is­tra­tions of 10,423 units, down by 2 per cent (212 units) on April 2017 but still the sec­ond largest April mar­ket on record.

David Crawford, chief ex­ec­u­tive of­fi­cer of the Mo­tor In­dus­try As­so­ci­a­tion, said the April re­sult re­flects a sta­ble mar­ket.

“Year-to-date the mar­ket is marginally up by 1.4 per cent (704 units) com­pared to the first four months of 2017,” said Crawford.

“Reg­is­tra­tions of 6848 pas­sen­ger and SUV ve­hi­cles for the month of April were down 2.1 per cent (148 units) on April 2017 and reg­is­tra­tions of 3575 com­mer­cial ve­hi­cles was marginally down by 1.8 per cent (64 units) on April 2017.

“The mar­ket for new ve­hi­cles re­mains at his­tor­i­cally high lev­els with reg­is­tra­tions underpinned by a range of eco­nomic fac­tors.

“Net im­mi­gra­tion, while re­duc­ing is still el­e­vated based on long term trends, new ve­hi­cle prices re­main com­pet­i­tive and the econ­omy is sta­ble,” said Crawford.

Toy­ota was the over­all mar­ket leader in April but by a sig­nif­i­cantly smaller mar­gin than it typ­i­cally en­joys hav­ing fin­ished 2017 hold­ing 20 per cent mar­ket share. In April Toy­ota achieved 13 per cent mar­ket share (1310 units) fol­lowed by Ford with 11 per cent (1115 units) and Mazda with 9 per cent mar­ket share (893 units).

Mazda was the April mar­ket leader for pas­sen­ger and SUV reg­is­tra­tions with 11 per cent mar­ket share (760 units) fol­lowed by Toy­ota with 10 per cent (712 units) and Holden with 8 per cent mar­ket share (540 units).

No­tably Toy­ota did not have a sin­gle pas­sen­ger or SUV model line among the top-10 mod­els in April with the Corolla ranked in 12th place for the month.

In the com­mer­cial sec­tor, Ford re­gained the mar­ket lead with 22 per cent mar­ket share (803 units) fol­lowed by Toy­ota with 17 per cent (598 units) and Holden with 9 per cent mar­ket share (312 units).

1 Ford Ranger, 745 2 Toy­ota Hilux, 457 3 Mazda CX-5, 317 4 Holden Colorado, 306 5 Nis­san Navara, 268 6 Mit­subishi Tri­ton, 258 7 Suzuki Swift, 245 8 Kia Sportage, 220 9 Isuzu D-max, 205 10 Holden Cap­tiva, 199

Five of the top-six sell­ing mod­els for the month of April were light com­mer­cial ve­hi­cles. The Ford Ranger was back at the top of the best-sell­ing ve­hi­cle model ta­ble with 745 units fol­lowed by the Toy­ota Hilux with 457 units and the Mazda CX-5 with 317 units.

The Holden Colorado, Nis­san Navara, Mit­subishi Tri­ton com­pleted the top six for April ahead of the Suzuki Swift and Kia Sportage.

Year-to-date the Ford Ranger has a lead of 397 units over the Toy­ota Hilux in the race to be New Zealand’s most pop­u­lar new ve­hi­cle.

The Pick Up/chas­sis Cab 4x4 seg­ment was the most pop­u­lar seg­ment for the month of April with 15 per cent mar­ket share closely fol­lowed by the SUV Medium and SUV com­pact seg­ments.

The top five seg­ments were all light com­mer­cial ve­hi­cles and SUVS, re­flect­ing the on­go­ing pop­u­lar­ity of th­ese ve­hi­cles and 62 per cent of all pas­sen­ger car reg­is­tra­tions in April were SUV mod­els. Pick-up/chas­sis Cab util­ity mod­els now rep­re­sent just over a quar­ter of the to­tal new ve­hi­cle mar­ket.

In the lux­ury seg­ment Mercedes-benz led the April mar­ket with 183 reg­is­tra­tions ahead of Audi with 140 and BMW on 126.

Ford Ranger (above) and Suzuki Swift (be­low).

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