Ford Ranger still top of new sales
NEW vehicle sales slipped a few degrees off-the-boil during April but the New Zealand market remains strong.
Registration data last month saw new vehicle registrations of 10,423 units, down by 2 per cent (212 units) on April 2017 but still the second largest April market on record.
David Crawford, chief executive officer of the Motor Industry Association, said the April result reflects a stable market.
“Year-to-date the market is marginally up by 1.4 per cent (704 units) compared to the first four months of 2017,” said Crawford.
“Registrations of 6848 passenger and SUV vehicles for the month of April were down 2.1 per cent (148 units) on April 2017 and registrations of 3575 commercial vehicles was marginally down by 1.8 per cent (64 units) on April 2017.
“The market for new vehicles remains at historically high levels with registrations underpinned by a range of economic factors.
“Net immigration, while reducing is still elevated based on long term trends, new vehicle prices remain competitive and the economy is stable,” said Crawford.
Toyota was the overall market leader in April but by a significantly smaller margin than it typically enjoys having finished 2017 holding 20 per cent market share. In April Toyota achieved 13 per cent market share (1310 units) followed by Ford with 11 per cent (1115 units) and Mazda with 9 per cent market share (893 units).
Mazda was the April market leader for passenger and SUV registrations with 11 per cent market share (760 units) followed by Toyota with 10 per cent (712 units) and Holden with 8 per cent market share (540 units).
Notably Toyota did not have a single passenger or SUV model line among the top-10 models in April with the Corolla ranked in 12th place for the month.
In the commercial sector, Ford regained the market lead with 22 per cent market share (803 units) followed by Toyota with 17 per cent (598 units) and Holden with 9 per cent market share (312 units).
1 Ford Ranger, 745 2 Toyota Hilux, 457 3 Mazda CX-5, 317 4 Holden Colorado, 306 5 Nissan Navara, 268 6 Mitsubishi Triton, 258 7 Suzuki Swift, 245 8 Kia Sportage, 220 9 Isuzu D-max, 205 10 Holden Captiva, 199
Five of the top-six selling models for the month of April were light commercial vehicles. The Ford Ranger was back at the top of the best-selling vehicle model table with 745 units followed by the Toyota Hilux with 457 units and the Mazda CX-5 with 317 units.
The Holden Colorado, Nissan Navara, Mitsubishi Triton completed the top six for April ahead of the Suzuki Swift and Kia Sportage.
Year-to-date the Ford Ranger has a lead of 397 units over the Toyota Hilux in the race to be New Zealand’s most popular new vehicle.
The Pick Up/chassis Cab 4x4 segment was the most popular segment for the month of April with 15 per cent market share closely followed by the SUV Medium and SUV compact segments.
The top five segments were all light commercial vehicles and SUVS, reflecting the ongoing popularity of these vehicles and 62 per cent of all passenger car registrations in April were SUV models. Pick-up/chassis Cab utility models now represent just over a quarter of the total new vehicle market.
In the luxury segment Mercedes-benz led the April market with 183 registrations ahead of Audi with 140 and BMW on 126.
Ford Ranger (above) and Suzuki Swift (below).