Hamilton Press

Kiwi companies making sense in theUS

- BUSINESS

An innovative Kiwi solution, designed and built in the Waikato, is taking the US by storm.

When Parking Sense won the largest parking guidance contract ever awarded in the US it asked Company-X to help it deliver.

The Cambridge inventor of innovative parking technology turned to the Hamilton software specialist to help with the 21,000-space parking contract with Los Angeles County Metropolit­an Transporta­tion Authority.

Together, Parking Sense and Company-X are rolling out the technology for 87 geographic­al sites across Los Angeles. Other big customers include CBRE Galleria Office Towers in Dallas, Texas, the University of Washington in Seattle, Washington, and the Walter Reid National Military Medical Centre in Bethesda, Maryland.

Parking Sense founder and managing director Paul Collins began talking to Company-X directors David Hallett and Jeremy Hughes after reading how multinatio­nal Cisco Systems Inc had praised them.

That prompted him Collins to reach out to Company-X, said Parking Sense Global Chief Operating Officer Stacey King.

Since then Parking Sense, named a Deloitte Fast 50 Rising Star in September, has partnered with Company-X and the two companies have worked on a trio of innovative parking products.

ParkUp Pay is Parking Sense’s smartphone applicatio­n that enhances and streamline­s the driver’s paid parking experience.

SpaceNet is a car park management system for collecting real time analytics and KPIs from parking garages.

Where is my Car is a smartphone applicatio­n that helps drivers find their parked car inside a multistore­y car park building.

The end goal of all the projects that Parking Sense and CompanyX are collaborat­ing on is to bring smart technology, into the outdated parking industry.

‘‘Company-X has been fabulous to work with,’’ King said. ‘‘It’s going to be an ongoing relationsh­ip.’’

Software developer Marcel van de Steeg works full time with Parking Sense, with project manager Claire Sherringto­n, and other team members as they are needed.

‘‘Company-X has the flexibilit­y to ramp up with the depth and breadth and quality of staff when we need all hands to the pump.

‘‘Parking Sense USA, headed by chief executive Jake Bezzant from Cambridge, was the only exhibitor at the recent Internatio­nal Parking Institute Conference and Expo to have a working solution to demonstrat­e the parking process from the beginning to the end,’’ King said.

‘‘Despite the time difference between the expo, in New Orleans, and New Zealand, they were always available for technical support.’’

King said the iterative approach to software developmen­t known as Agile worked well for Parking Sense, with weekly team meetings either in person at Company-X’s headquarte­rs at Wintec House, or held virtually over teleconfer­ence.

‘‘The show and tell sessions we have are just terrific,’’ said King of the regular Company-X demonstrat­ions sessions.’’

-Chris Gardner

 ??  ?? Company-X’s Marcel van de Steeg, left, demonstrat­es software features to Parking Sense’s Stacey King, Jake Bezzant and Company-X’s Claire Sherringto­n, right.
Company-X’s Marcel van de Steeg, left, demonstrat­es software features to Parking Sense’s Stacey King, Jake Bezzant and Company-X’s Claire Sherringto­n, right.

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