Caught by new phone book

Hastings Leader - - Front Page -

Hawke’s Bay res­i­dents have been caught un­aware af­ter a change to the way the tra­di­tional phone book is pro­duced, with many won­der­ing where hun­dreds of res­i­den­tial num­bers are.

Terry Kapene was one of many left won­der­ing why so few num­bers were listed in the white sec­tion of the new Yel­low Pages book.

“I looked up all my fam­ily and saw they were not in there and won­dered why. My neigh­bour thought the same thing.”

How­ever, di­rec­tory pub­lisher Yel­low said as part of a com­pany re­brand busi­ness and res­i­den­tial num­bers are now listed in sep­a­rate books.

Hawke’s Bay res­i­dents will this year have to “opt in” if they want to re­ceive a tra­di­tional res­i­den­tial phone book, be­cause it is now de­liv­ered sep­a­rately from the Yel­low busi­ness di­rec­tory.

Yel­low chief ex­ec­u­tive Darren Lin­ton said to make it faster and eas­ier for con­sumers to find busi­ness in­for­ma­tion in the White Pages sec­tion of the Hawke’s Bay Yel­low book, res­i­den­tial list­ings will this year be pub­lished in a sep­a­rate White Pages Res­i­den­tial book and have a 10 per cent in­crease in stan­dard font size.

Ev­ery­one would con­tinue to re­ceive the Yel­low busi­ness di­rec­tory (which now lists only busi­nesses in al­pha­bet­i­cal or­der in a White Pages sec­tion).

“With the ma­jor­ity of print-based search seek­ing out busi­ness in­for­ma­tion, we’ve de­cided to sep­a­rate the res­i­den­tial list­ings into their own book, which con­sumers can or­der online or by call­ing Yel­low.”

De­liv­er­ies of the Hawke’s Bay Yel­low busi­ness di­rec­tory book, which also fea­tured a new-look front cover, fea­tur­ing suc­cess­ful lo­cal busi­nesses on the front cover.

For Hawke’s Bay, Lyn­ley Boyce of Boyce Po­di­a­try foot care clin­ics is on the cover.

Age Con­cern Hawke’s Bay man­ager Deb­o­rah Gibbs said she had been con­tacted by “lots of peo­ple”.

“We are find­ing a lot of peo­ple just don’t un­der­stand what’s go­ing on and when we ex­plain it they are hor­ri­fied.” The con­cept of hav­ing to re­quest a phone book to be de­liv­ered was “com­pletely for­eign” to older res­i­dents, she said.

Dawn Pear­son, 91, from Hast­ings said the Yel­low Pages was use­less for older peo­ple who did not have com­put­ers.

“I just feel we have been de­prived of some­thing else that the el­derly need.”

The new opt-in ap­proach would be in­tro­duced grad­u­ally in Christchurch, Waikato, Welling­ton, Otago, Hawke’s Bay, North­land and Bay of Plenty.

A spokes­woman for Yel­low said there were more than 700 calls to its cus­tomer sup­port team on Mon­day, with 80 per cent of the calls ser­viced within 20 sec­onds.

“In the Hawke’s Bay alone, over 100 com­mu­nity groups re­ceived posters and fly­ers, in­clud­ing Grey Power, Ci­ti­zen’s Ad­vice Bu­reau and Age Con­cern Hawke’s Bay as well as li­braries, RSAs, Ro­tary and Lions Clubs, elec­toral of­fices, Se­niorNet and com­mu­nity cen­tres alert­ing peo­ple to the new opt-in op­tion.”

Yel­low head of dig­i­tal and print di­rec­to­ries Rob Jane said this year el­derly res­i­dents, or any­one else not want­ing to re­ceive the Yel­low busi­ness di­rec­tory could also opt out of re­ceiv­ing it, if they wanted just to re­ceived the res­i­den­tial book.

“When they opt in, and they only need to do it one time, ev­ery year there­after they au­to­mat­i­cally re­ceive the Hawke’s Bay res­i­den­tial white pages de­liv­ered di­rectly to them and they will not re­ceive the yel­low book.

“This is all about choice. It’s for that very rea­son that our el­derly users are say­ing we don’t use the book to look up busi­ness in­for­ma­tion, we use it to look up res­i­den­tial in­for­ma­tion, and that’s why we have made this change.”

So far, the changes had been well re­ceived, the spokesman said.

“The other thing that peo­ple re­ceiv­ing will no­tice, is that the font size is big­ger this year.

“One of the big com­plaints we had from the el­derly was the read­abil­ity of our phone books. This year we’ve ac­tu­ally in­creased the font size in the white pages by 10 per cent.

“So, when they opt in and re­ceive their book they will see the text is much more leg­i­ble than it was last year, which I think is an­other fan­tas­tic en­hance­ment for them.”

To opt in to re­ceive a res­i­den­tial phone book, Hawke’s Bay res­i­dents can visit www.ypg­ and pro­vide ad­dress de­tails, or tele­phone Yel­low on 0800 803 803.

Peo­ple opt­ing in to re­ceive a res­i­den­tial di­rec­tory would re­ceive books af­ter Jan­uary 4.

Dawn Pear­son of Hast­ings holds the new yel­low and white pages phone­book that has left many res­i­dents puz­zled.

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