Breast cancer fundraising ramps up
Think pink for mammogram programme
Breast Cancer Foundation NZ is gearing up for a huge month of May, with two awareness and fundraising campaigns launching: #Giveusourmammograms and Pink Ribbon Breakfast.
#Giveusourmammograms, which began on May 1, calls for an urgent restoring of breast screening after Covid-19. People are being asked to take a photo of themselves holding a #Giveusourmammograms poster and upload it to www. Giveusourmammograms.nz.
Breast Cancer Foundation NZ will collate as many photos as possible and deliver them to the Government.
More than 50,000 women are overdue for their mammograms.
Breast screening could not happen during the Covid-19 lockdowns, potentially leaving 300 breast cancer diagnoses going undiagnosed and untreated among Kiwi women, and without urgent action, the catch-up will be too late for many.
The foundation will call on the Government to commit $15 million to urgently clear the mammogram backlog and prevent women being diagnosed late.
The later patients are diagnosed, the lower their chance of survival.
Ah-leen Rayner, chief executive of Breast Cancer Foundation NZ says breast cancer is the leading cause of death for New Zealand women under 65, with Ma¯ori and Pacific women most at risk.
“Mammograms are one of the most effective ways to reduce deaths from breast cancer, so it's absolutely vital that women can access timely mammograms. That's why we're asking New Zealanders to join our call to the Government. Please act now to stop more women from being diagnosed with breast cancer too late.”
Pink Ribbon Breakfast is running alongside #Giveusourmammograms. It is the foundation's biggest annual fundraising campaign.
Kiwis will get together with friends, wha¯nau and workmates to raise awareness of the topic in the public lens, as well as raising funds to support the foundation's life-saving work.
This year, the foundation faces a 50 per cent drop in Pink Ribbon Breakfast registrations on last year.
It says it's a huge blow after two years of Covid-19 crushing fundraising efforts.
“The charity desperately needs to increase registrations to hit its $2 million fundraising target.
“Covid has not only sent New Zealand's world-class breast screening programme spiralling backwards, it's also harmed our ability to serve the women impacted by this upheaval. The money raised from every Pink Ribbon Breakfast — no matter how small or simple — will
help to support these women. The funds will also go towards our work to restore and transform breast screening in New Zealand, in our mission to reach zero deaths from breast cancer,” says Rayner. i
Sign up to host a Pink Ribbon Breakfast at www.pinkribbonbreakfast. co.nz. Once registered, your free host kit comes with information and goodies to get started, and the #Giveusourmammmograms poster. Anyone can host a breakfast, any time or anywhere: no matter how you host, every breakfast is perfect for supporting women with breast cancer.