Skoda builds Karoq SUV out of cardboard
When you ask sixyear-olds what they want in a car, this is what happens. reports.
‘‘The cardboard centre console also houses a digital tablet that controls a set of wireless Canton speakers.
Skoda has created a completely-cardboard version of its new Karoq SUV, based on research into what children would put in their ideal car.
Designed to be a car-themed play area, the ‘‘Kid Karoq’’ is an exact 1:1 scale replica of the new SUV, which is set to arrive in New Zealand this year as a little brother to the Stuff Motoring Top Car-winning Kodiaq.
The cardboard creation took 10 weeks and more than 600 hours to construct by British design studio, Lazerian. Just like the real thing, it’s 4.4 metres long and 1.6 metres tall.
The brand drew inspiration from 1000 kids aged 6-11, who told Skoda what features they’d pack into their perfect car.
Among the highest polling responses were the ability to play music of their choice (42.5 per cent), a tablet to play and stream programmes on (67.6 per cent), and an integrated movie projector (35.4 per cent).
It wasn’t all abut the digital world; almost three-quarters of children surveyed said that they have built their own cardboard creations.
Inside, the Kid Karoq has everything the children asked for, plus some additional goodies.
Mini-motorists can climb into a hand-crafted driver’s seat and play with a portable games console installed in the dash display.
The cardboard centre console also houses a digital tablet that controls a set of wireless Canton speakers.
And mirrors many of the features found in the real Karoq’s infotainment system.
This means they can choose the music without grown-ups changing the track.
In the absence of the LED ambient lighting found in the real version, children can dance under a multi-coloured disco ball.
A slide and ball pool takes pride of place in the Kid Karoq.
It contains over 1500 balls – the precise number that fit into the real car’s cargo space.
Other features include wi-fi hotspot, a film projector, playtime bean bags and a toy box.
The design team also managed to create a secret den underneath the bonnet where children can keep an eye on the outside world through disguised spy holes.