Sauce takes taste­buds by storm

Havelock North Village Press - - News -

It was lights, cam­era, ac­tion re­cent­ly­when Hawke’s Bay’s hottest new prod­uct was given the tick of ap­proval by prom­i­nent re­gional lead­ers.

SWAProd­ucts, aHave­lock NorthHigh School Young En­ter­prise group, has en­tered into the highly com­pet­i­tive sauce mar­ketwith its spicy tomato sauce, Tuk­i­tuki Thun­der.

On Fri­day hot chips were at the ready, whenSWAProd­ucts mem­ber­sAnnabel Klin­gen­der and Olivia Ad­dis­were joined by Tuk­i­tuk­iMPCraig Foss, Xero CEO Rod Drury, and busi­ness men­torAd­v­in­tage owner John Macpher­son, for a video to pro­mote the prod­uct.

Not only did the Tuk­i­tuki Thun­der taste test go down­well— the taste testers were able to stop sam­pling for just long enough to say “It’s good”— but the sauce is al­ready be­com­ing pop­u­lar in the wider mar­ket, with 90 bot­tles of the lim­ited edi­tion sold just in the past cou­ple of days from Ad­v­in­tage.

It is avail­able in store and on­line, how­ever busi­ness own­ers Annabel, Olivia, Tim Macpher­son, AlanWeiss and TayneAitchi­son were al­ready look­ing for­ward to hav­ing their prod­uct in major su­per­mar­kets through­out New Zealand.

“We wanted a pro­fes­sional prod­uct that stood out from the usual tomato sauces both in terms of flavour and brand­ing,” group spokesman Tim Macpher­son says. Ha­banero chill­ies and sul­tanas give the sauce its unique flavour pro­file.

PHOTO/DUN­CAN BROWN

HOT TOPIC: Tuk­i­tuki MP Craig Foss en­joys a taste of Tuk­i­tuki Thun­der, with Xero CEO Rod Drury, SWA Prod­ucts mar­ket­ing di­rec­tor Annabel Klin­gen­der, SWA Prod­ucts com­mu­ni­ca­tions di­rec­tor Olivia Ad­dis, and Ad­v­in­tage owner John Macpher­son.

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