Com­postable pack­aged cre­ated

Havelock North Village Press - - News -

A Hawke’s Bay or­ganic chicken pro­ducer has launched New Zealand’s first com­postable meat pack­ag­ing.

Bo­s­tock Broth­ers has de­vel­oped new home com­postable pack­ag­ing which is made from corn sources and wood pulp.

Co-own­ers Ben and Ge­orge Bo­s­tock say the com­pany is mov­ing away from con­ven­tional plas­tics and is ex­cited about its in­no­va­tive, new com­postable pack­ag­ing made from re­new­able, plant ma­te­ri­als.

“We started look­ing at more en­vi­ron­men­tally friendly op­tions for our pack­ag­ing over a year ago,” says Ben.

“Putting meat in com­postable pack­ag­ing ob­vi­ously poses chal­lenges given the na­ture of the prod­uct. But we have worked hard to suc­cess­fully de­velop a com­postable op­tion that works.”

Bo­s­tock Broth­ers worked with Hamil­ton based com­pany Con­vex to cre­ate com­postable econic pack­ag­ing which would be suit­able for meat.

The films used to make the Econic® pack­ag­ing are cer­ti­fied to the Euro­pean and Amer­i­can com­posta­bil­ity stan­dards. How­ever, cur­rently in New Zealand there is no of­fi­cial com­postable stan­dard.

Ge­orge says the pack­ag­ing is as cer­ti­fied as they can make it.

“We are pro-reg­u­la­tion and would like to see New Zealand quickly de­velop home com­postable stan­dards too, so con­sumers can be as­sured that they are buy­ing prod­ucts which are com­postable.

“We are call­ing on the in­dus­try to reg­u­late so there is some as­sur­ance. We are ed­u­cat­ing con­sumers our­selves and pro­vid­ing the nec­es­sary in­for­ma­tion they need to dis­pose of our pack­ag­ing. It would cer­tainly help if we had bet­ter reg­u­la­tion in New Zealand.”

The new chicken pack­ag­ing is com­postable when dis­posed of in a home com­post en­vi­ron­ment con­tain­ing heat, wa­ter, oxy­gen, soil and mi­cro-or­gan­isms.

“Home com­posters do need to use plenty of soil and get the air mov­ing through their com­post heaps or green bins to en­sure the com­post process works prop­erly. We are try­ing to in­form peo­ple how a com­post ac­tu­ally works.”

He says Bo­s­tock Broth­ers’ com­postable pack­ag­ing is the way for­ward as there is a move­ment to ditch plas­tic.

“We want to be part of the drive to get rid of plas­tic. We want to be lead­ers in our in­dus­try. We are pas­sion­ate about farm­ing sus­tain­ably and re­duc­ing our en­vi­ron­men­tal im­pact to meet de­mand from our con­scious con­sumers.”

In 2014, Ben Bo­s­tock set up Bo­s­tock Broth­ers which is New Zealand’s first orchard based or­ganic free range chicken farm. His brother Ge­orge joined the busi­ness a cou­ple of years later. Bo­s­tock Broth­ers is now rac­ing to keep up with the de­mand for or­ganic chicken.

Ge­orge says con­sumers are more aware of where their food comes from and they want to know the full story.

“We are to­tally trans­par­ent and want to show the best way chick­ens are raised in New Zealand. It’s farm­ing sus­tain­ably, not only on the farm, but right the way through to the con­sumer, in­clud­ing the pack­ag­ing.

“We are con­fi­dent that our com­postable pack­ag­ing will be an­other point of dif­fer­ence we can of­fer, which will also set us apart from the big cor­po­rate chicken pro­duc­ers, and give the en­vi­ron­men­tally con­scious con­sumers a choice.”

Ge­orge and Ben Bo­s­tock with new com­postable pack­ag­ing.

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