Sharing the best job in the world
In 2012, IT entrepreneur and mother of four Carmen Vicelich had a well-paid corporate job when she decided she wanted to give it all up to start her own business, Data Insight.
Today, she has two businesses with offices in Auckland, Wellington, Sydney, and India employing more than 80 staff.
Carmen will be sharing her success story next month in Havelock North, hosted by Crowe Horwath’s INSPIRE Women in Business team, in partnership with business growth organisation The Icehouse.
Icehouse Hawke’s Bay operations manager Kate de Lautour said they were delighted to welcome Carmen to the Bay.
“Carmen has an incredible insight into the future of marketing, technology and data, and she has a lot in common with Hawke’s Bay businesswomen, juggling family and a rural home and ultimately loving what she does.”
Data Insight helps businesses leverage the power of data to enable customercentricity and data-driven decisions.
Carmen put this into practice with the launch of Valocity, a New Zealand first, providing a cloud-based platform to streamline the mortgage lending process, using data and advanced analytics.
Carmen says she’s lucky that she loves her job.
“I have the best job in the world.
“I get to solve people’s problems with technology and data, I get to build things and make a difference in people’s lives.”
But the entrepreneur recognises it’s important to make time to focus on family and when she gets home to their lifestyle property in Waimauku, Carmen drives over a cattle stop, leaving business back on the other side.
“We try not to talk business at the kitchen table and when I’m at home, I’m just focused on catching up with the kids and having quality time — I’m mummy.”
Having her own fast-growing business provided new opportunities to grow and in 2015 Carmen applied for a place on The Icehouse Owner Manager Programme.
“It’s been like a mini MBA, and I’ve been empowered to pass on what I have learnt to my team.
“I’ve gained so many invaluable lessons from the authentic experience with other owner managers including where they stuffed up and you never hear those case studies!
“I’ve always been really focused on recognising and appreciating our people and celebrating our success — the more the team can recognise that we are winners, then this feeds directly into our culture. The programme reinforced the benefits of this and the benefits of our internal communication strategy.”
The Crowe Horwath INSPIRE Women in Business group was started in 2013 to provide women with the opportunity to network, share ideas and upskill. Rachel Bashnick, associate principal at Crowe Horwath, said she was looking forward to hearing more about Carmen’s story and how she manages work-life balance.
“This is a fantastic opportunity to network with like-minded people in the Hawke’s Bay region.”
IT entrepreneur and mother of four Carmen Vicelich.