Real estate firm adopts modern look
Just the third logo in Property Brokers’ history aimed at digital technologies
Major realtor Property Brokers today starts work changing over 4000 “for sale” signs, as part of a 21st century-focused rebrand.
The company today revealed a new “fresh and punchy” branding that managing director Tim Mordaunt says will both confirm its position as New Zealand’s “nationally provincial” real estate agency, and retain a strong Hawke’s Bay connection.
“We have changed our look, not who we are,”
The new brand is a modern twist on the previous flag logo, yet still reflects the culture of the company.
“The Property Brokers family is 600-strong, with 43 branches across the country.”
It also employs 100 people at eight Hawke’s Bay locations.
“Property Brokers has a proud history in Hawke’s Bay. We’re the Bay’s favourite real estate company and proud to be part of this outstanding region and the individual communities we serve.
“As real estate evolves in the 21st century, we want to be at the leading edge of innovation and ability while still providing the provincial service we have become famous for.
“Nothing beats working with people you trust; it is an obligation we take seriously and, with a new look, Property Brokers plans to enhance its offering in 2018 and beyond.”
More than 4000 property for sale signs are being changed this week, Mordaunt said.
Prior to today’s change, Property Brokers, established in 1986, has only ever had two logos.
“After 20 years it was time for the company to modernise our brand to ensure it reflects who we are today, to reflect how much the company has grown over the past 20 years, and to ensure the new logo works well in digital formats, social media platforms, and evolves and adapts with new technology and advertising trends moving forward.
“We are truly humbled by the support we receive from our communities.”
Each Property Brokers branch will be progressively re-branded over the next six months.