Herald on Sunday

Best to meet in the middle

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Animal activist vegans are stepping up their protests at supermarke­ts and other meat product retailers. This will inevitably lead to shoppers being blocked while about their rightful business, losing patience and more people lashing out at the protesters. From their words and actions so far, it appears this is what protesters want.

Fact is, many supermarke­t customers are already tense with busy lives, even before they enter the store.

It’s recognised these are stressful places, with some outlets trialling “quiet times” for the elderly or those with autism spectrum disorder.

Whether we like to admit it or not, the activists are right. Animals are being slaughtere­d to provide food we often don’t need, lack appreciati­on for and waste. Nutrition can be amply, if not as economical­ly, provided without raising captive animals for the purpose of devouring them.

But vegans are not only right, they are already winning, as our Review feature today shows. The Economist declared 2019 the Year of the Vegan, stating: “Where millennial­s lead, businesses and government­s will follow.” The number of US consumers identifyin­g as vegan grew from 1 per cent in 2014 to 6 per cent 2017, according to GlobalData.

Vegan activists standing in the front of the meat section at Countdown while holding signs and chanting “it’s not food, it’s violence” are being confrontat­ional and obstructiv­e.

Such is the obstinance of human nature, these protests may have the opposite effect. Some social media users declare they would throw a big steak on the barbecue as a response.

Protests are meant to disrupt, they have little impact if they don’t, but there is a difference between getting a message across and impeding people’s right to stock up on provisions. Everyone should respect freedom of choice, even for those choosing what we don’t agree with.

It is one thing to protest a lack of change, or progress being too slow, it’s entirely another thing to rub people’s nose in it while making effective gains.

It would seem unnecessar­y and to appear as simply showboatin­g a superior ethical ego.

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