Lead­ing edge

This year, for the first time, Fisher & Paykel took its de­sign in­no­va­tion – in­clud­ing a suite of new prod­ucts – to EuroCucina, the world’s big­gest kitchen fair.

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Fisher & Paykel took more than new prod­ucts to its stand at EuroCucina, the world’s big­gest kitchen fair and part of Mi­lan De­sign Week: it also took a group of its New Zealand-based de­sign­ers to tell the story. “De­sign­ers and ar­chi­tects are a sig­nif­i­cant au­di­ence for us glob­ally,” says Fisher & Paykel gen­eral man­ager of de­sign, Mark El­more. “It gave us the op­por­tu­nity to show­case our unique New Zealand-in­spired de­sign story on a global stage.” Why this year? For us it’s per­fect tim­ing – we’re in the process of launch­ing ap­pli­ances such as Column Re­frig­er­a­tion, Com­pan­ion Cook­ing prod­ucts and our In­te­grated Insert Range­hood, which have all been de­vel­oped in close con­sul­ta­tion with the de­sign com­mu­nity. As well as host­ing de­sign­ers from Aus­trala­sia, North Amer­ica and Asia, we’ve made new con­nec­tions with pre­mium de­sign­ers and spec­i­fiers in the Euro­pean de­sign com­mu­nity. Why is the New Zealand de­sign story so im­por­tant for you? New Zealand is at the heart of our her­itage and de­sign phi­los­o­phy and our prove­nance is some­thing to­tally unique in the ap­pli­ance world – it’s some­thing we’re im­mensely proud of. It’s a per­spec­tive that cus­tomers out­side New Zealand re­ally want to hear about. What did you learn? The Euro­pean cus­tomers are re­ally re­spon­sive to our brand story and prod­uct port­fo­lio and this has re­ally re­in­forced that we’re on the right track. As New Zealand de­sign­ers with a unique per­spec­tive, this builds the con­fi­dence to con­tinue tak­ing our de­sign so­lu­tions to the world. Also, there are more than 500 satel­lite events that take place across Mi­lan, so across the team we gained lots of new per­spec­tives and in­sights. It seems like kitchens are in­creas­ingly pre­sented as fur­ni­ture. This trend is driven by the kitchen and liv­ing room in a sin­gle space – it’s shared, so de­sign­ers and ar­chi­tects want a more uni­form, live­able, high-qual­ity de­sign so­lu­tion. What ma­te­rial trends did you no­tice? Rich­ness in ma­te­ri­als, tex­ture, colour, warmth. Lots of darker, deeper tim­ber, and tex­ture – show­ing the grain, dark-tinted stain­less steel, cop­per, brass and stone. It’s very much a move to a softer, more nat­u­ral feel. There was also mar­ble ev­ery­where. That’s play­ing to lux­ury but also qual­ity and longevity. What’s com­ing next from Fisher & Paykel? We’re par­tic­u­larly ex­cited about our Column prod­ucts launch­ing this year. They are a range of re­frig­er­a­tors and freez­ers that pro­vide true per­son­al­i­sa­tion with in­de­pen­dent vari­able tem­per­a­ture zones, as well as the abil­ity to mix and match dif­fer­ent sized col­umns to­gether or sep­a­rately. It’s next-level de­sign free­dom, with seam­less in­te­gra­tion op­tions. Mark El­more joins HOME to judge our De­sign Awards in Au­gust – see p.158 for de­tails on how to en­ter.

Top and above The hero kitchen on Fisher & Paykel’s Eurocucina stand, fea­tur­ing in­te­grated Column Re­frig­er­a­tion and an At­lantic honed gran­ite coun­ter­top with a se­ries of flush fit­ted cook­tops; Mark El­more, Fisher & Paykel’s gen­eral man­ager of de­sign, dis­cusses the brand’s new range.

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