SUVs and utes drive the mar­ket

Horowhenua Chronicle - - LOCALCLASSIFIEDS -

Some new sales trends are be­gin­ning to emerge as New Zealand’s new ve­hi­cle mar­ket continues to run at slightly ahead of record vol­umes.

“Au­gust 2018 new ve­hi­cle reg­is­tra­tions of 13,200 ve­hi­cles were up 1.0 per cent (137 units) on Au­gust 2017. It was the strong­est month of Au­gust ever, nudg­ing ahead of Au­gust 1984 by 43 units,” said David Craw­ford, chief ex­ec­u­tive of­fi­cer of the Mo­tor In­dus­try As­so­ci­a­tion.

“Year-to-date, the mar­ket is up by 1.7 per cent (1758 units) com­pared to the first eight months of 2017.”

Reg­is­tra­tions of 8639 pas­sen­ger and SUV ve­hi­cles for the month of Au­gust were up just 32 units on Au­gust 2017, an in­crease of 0.4 per The Mazda CX-5 was New Zealand’s top-sell­ing SUV model in Au­gust.

cent and reg­is­tra­tions of 4561 com­mer­cial ve­hi­cles were up by 2.4 per cent (105 units) on Au­gust 2017.

SUV Medium mod­els re­mained the most pop­u­lar choice with new ve­hi­cle cus­tomers ac­count­ing for 16 per cent of Au­gust reg­is­tra­tions fol­lowed by Pick Up/Chas­sis Cab 4x4 mod­els with 14 per cent, SUV Com­pact also with 14 per cent and

Holden ranked third with 9 per cent mar­ket share (407 units).

The top sell­ing model for the month of Au­gust was once again the Ford Ranger with 785 units fol­lowed by the Toy­ota Hilux with 693 units and then the Toy­ota Corolla with 597 units, of which 381 were rental car reg­is­tra­tions.

Year-to-date, Toy­ota continues to dom­i­nate the rental mar­ket with Small cars with 11 per cent mar­ket share.

“With the con­tin­ued high price of petrol, we are start­ing to see a small but dis­cernible shift to­wards smaller ve­hi­cles,” Craw­ford said.

Toy­ota con­tin­ued its run as the over­all mar­ket leader achiev­ing 17 per cent mar­ket share (2292 units) in Au­gust fol­lowed by Ford with 11 per cent (1428 units) and Mazda with 8 per cent mar­ket share (1053 units).

Mar­ket share rank­ings were closer in the Pas­sen­ger and SUV seg­ments with Toy­ota claim­ing 15 per cent mar­ket share (1334 units) fol­lowed by Mazda with 10 per cent (841 units) and Mit­subishi with 8 per cent mar­ket share (702 units).

A close re­sult in the com­mer­cial ve­hi­cle sec­tor saw Toy­ota as mar­ket lead­ers with 21 per cent mar­ket share (958 units) fol­lowed by Ford with 20 per cent (908 units). the Toy­ota Corolla at the top of the ta­ble with 1522 units fol­lowed by the Toy­ota RAV4 (1,127 units) and Toy­ota High­lander (851 units).

New Zealand’s top-10 mod­els in Au­gust saw Pick Up/Chas­sis Cab util­ity mod­els in five of the top­seven places with three SUV mod­els and two pas­sen­ger cars also in the top-10.

The top-sell­ing SUV model in Au­gust was the Mazda CX-5 ahead of the Mit­subishi ASX and Kia Sportage.

With eight months of the year com­plete the lux­ury brand seg­ment sees Mercedes-Benz in front with 1520 units from Audi with 1331 and BMW 1266.

Sales have slowed slightly in this seg­ment with all three Ger­man brands hav­ing sold fewer new cars in the first eight months of 2018 than were sold in the same pe­riod last year.

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