New funding to Keep NZ Beautiful
New and existing litter campaigns supported
New funding from the Ministry for the Environment means Keep New Zealand Beautiful can do more litter research, and launch a new initiative to address illegal dumping.
This will build upon existing litter research, auditing and abatement initiatives, develop and expand on their community activities, implement further educational programmes and campaigns, and to launch a new initiative to address illegal dumping.
Minister for the Environment David Parker said, “Keep New Zealand Beautiful’s work on national litter data collection, school programmes, community events and campaigns that help change behaviour, has led the way in New Zealand.
“This funding will allow Keep New Zealand Beautiful to deliver further research, education and community events that create even greater awareness of litter and other environmental issues we continue to face in New Zealand.”
Heather Saunderson, CEO of Keep New Zealand Beautiful, said, “This funding will support the delivery of research and data collection, the launch of new and expansion of existing educational and communityled programmes, and will also allow us to inform and expand on national behaviour change campaigns which in turn address the major issue of litter and waste in Aotearoa.
“Our charity this year celebrates 55 years of environmental work in the community and, through this valuable funding, the Ministry for the Environment recognises the real impact our programmes have made and will continue to make,” she said.
The funding will go towards new and existing programmes, including:
A follow up audit to the Keep New Zealand Beautiful National Litter Audit 2019, and the development of a subsequent behaviour change campaign.
The undertaking of stakeholder engagement and research to understand and combat a rise in the illegal dumping of rubbish and tyres.
Continued development and expansion of litter and waste education and resources in schools.
Expansion of community-led programmes such as Clean Up Week and Plant and Paint New Zealand Beautiful initiatives.