Horowhenua’s new destination brand launched

The development of the Horowhenua brand and the opportunities that would follow were initially identified as a priority after Horowhenua visitor expenditure growth per capita outstripped New Zealand between 2016 and 2019. This largely organic growth led to a review of Horowhenua as a destination. Subsequently, the Horowhenua Destination, Development and Management Plan 20202030 was commissioned.

To develop a transformative brand narrative that celebrates the unique strengths of Horowhenua, Chief Executives of Muaĭpoko Tribal Authority, RangitÃne and NgÃti Raukawa ki te Tonga were interviewed. Local businesses, community and interest groups, iwi/hapĭ, rangatahi, Elected Members and tourist operators were invited to participate in a brand workshop exploring the proposition 'only in the Horowhenua will you find. It was evident that our uniqueness comes from the whenua and its relationship to its people.

It is not a coincidence that Horowhenua has the shortest distance in Aotearoa from the maunga to the moana and that this unique microcosm has provided for its people and inevitably enabled them to thrive and prosper, whether that be tangata whenua, early settlers, market gardeners or the many producers and businesses that call Horowhenua their home today.

The tono or call to action came from the idea that the whenua embraces and nourishes people, whether they choose to live or visit.

Come find yourself : Huraina tď mata

And for those already living here,

Ko tÕnei whenua, tďku kÃinga – This land, my home.

The website is now live, along with the brand campaign which will run through until the end of November.

Horowhenuanz.co.nz