Focus on leadership: a qualified management team with strong leadership skills.

Universally all of the research shows that the quality of the leadership team is the biggest determinant of success, and in fact, the quality of the single leader ‘at the top’ can have as much as a 15 percent impact on the bottom line. A good leader with a poor product in a tough market can outperform a poor leader with a great product in a favourable market – a good leader knows how to execute against all of the other success factors.