All in good taste

Gingernuts, Squiggles, MallowPuffs and Eta savoury snacks. They’re amongst our most reached-for treats, so it makes sense to keep them safe.

IT’S ONE OF New Zealand’s iconic companies, with a 150-year heritage and a catalogue of our favourite biscuit and snack brands – including Cookie Bear, Huntley & Palmers, Eta, and Nice & Natural. We’ve managed to keep these treats to ourselves for some time, but over recent years Griffin’s has expanded offshore and now consumers throughout Asia Pacific and beyond are enjoying them too.

Griffin’s is determined to protect its brands and the intellectual property it’s built up over the years, says general manager sales and marketing Josette Prince. With previous experience in fast moving consumer goods (FMCG), Prince understands the importance of protecting Griffin’s trade marks internationally. In 2007 she brought on board intellectual property experts AJ Park to help, and has worked closely with trade mark and branding specialists Amanda Griffiths and John Hackett for the last seven years.

“In that time, we’ve filed over 230 trade mark applications in countries around the world. They’ve been fantastic and their experience