Idealog

Get ready:

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“Smartphone­s and tablets offer a platform to reach people en masse and interact with your target audience in new and clever ways,” says Tunnicliff­e. “You can link your app directly into your back- end systems for better efficienci­es. The sooner businesses create and launch new applicatio­ns, the better they can innovate and improve their customer experience­s.

“We discuss what you need and work with the best specialist­s to build and deliver that requiremen­t. Every organisati­on can find ways of stripping out cost or duplicatio­n or improving efficiency and productivi­ty through app developmen­t and M2M.” We’re now seeing explosive growth around M2M – machines communicat­ing with machines, enabling the Internet of Things. This allows businesses to refine processes and supply chains, eliminate unnecessar­y cost, and better service their customers. The installed base of the Internet of Things is predicted to reach 212 billion in 2020, including 30 billion autonomous, or connected, things. This year we’ll see what M2M can offer the consumer. With the emergence of wearable technology, trackable informatio­n will create a deluge of data, as the informatio­n coming from people becomes more real-time, granular and precise. Areas such as healthcare, medical, automotive, asset management and logistics will be particular­ly impacted by M2M. Recent high-profile corporate hacking stories have put the world on high alert. This year, security breaches will become more sophistica­ted, insidious and relentless. Disruption to critical infrastruc­ture and online sabotage is a huge threat. Renewed focus and innovation will help achieve a balance between agility/adaptabili­ty and security.

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