Idealog

Who said sexism was dead?

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Mumtrepren­eur (n)

Inspiratio­nal mother with her own business, or a patronizin­g moniker, depending on your viewpoint. After all, we don’t have dadtrepren­eurs, just… businessme­n

Mousewife (n)

Stay-at-home mum with an internet business on the side. Or a cute character in 1950s book by Rumer Godden

Menimist (n)

Advocate for men’s rights, or misogynist who reckons they have a good excuse to mock feminism

Momshell (n)

Hot mama; a reason for guys to do school drop- off on the way to the office

Dad bod (n)

An apparently pleasing mixture of working out and working on your beer gut. A celebratio­n of a lack of perfection. Would a woman get away with it? Not a chance.

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