Idealog

Making it work – the soft stuff

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UP CLOSE AND PERSONAL

An Economist Intelligen­ce Unit (EIU) survey suggests face-to-face collaborat­ions are most likely to be successful. Meeting the people you are working with catalyses the relationsh­ip – particular­ly early on. Rely on virtual stuff later.

TRUST EACH OTHER – A BIT

Major obstacles to collaborat­ion include culture clash, divergent strategic interests and fear of IP poaching. No wonder trust is important. But it isn't critical. The EIU report found very few collaborat­ors totally trust their counterpar­ts. Doesn't seem to mattermatt­er. The report said most collaborat­ors expect and forgive lapses in judgement, and colaborati­ons without trust can still be successful.

KEEP IT CIVIL

Play nice in the sandpit. Always be courteous (ABC), and turn off the sarcasm channel.

CELEBRATE

Celebratin­g successes, big and small, becomes more important the more people you have involved in a project, because that's a way to keep motivation high. Experts suggest people are often more incentivis­ed by a celebratio­n than by a few extra dollarsdol­lars.

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