Idealog

Village Press

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Boutique Hawke’s Bay-based olive oil supplier Village Press exports to 12 countries, with a particular focus on sustainabl­e growing practices. This starts with the growing and management of its olive groves, the careful utilisatio­n of its water resources, pruning and tree canopy management, olive fruit harvesting and transporta­tion to the olive press. It uses renewable energy resources where possible and recyclable product packaging.

Village Press co-founder Wayne Startup believes consumer interest and trust in the food supply chain is growing, and agrees New Zealand needs to look at more active promotion of its green credential­s.

The company welcomes visits to its olive groves and processing facilities in Hawke’s Bay, and would like to see more collaborat­ive ‘NZ Inc’ marketing offshore.

“For example, healthy premium oils with New Zealand seasonal produce – a cross category promotion.”

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