Serato – who?

As the industry standard for the world’s most famous DJs, and with a two million-strong user-base, Kiwi DJ-technology company Serato should, by rights, be a household name. But it’s not. In this country at least.

For the last 16 years the Auckland-based company has been at the forefront of DJ culture and tech. Its groundbreaking Pitch ‘n Time plugin (time-stretching, pitch-shifting software) and its flagship audio mixing product Serato DJ are industry standards. Kanye West rapped about them on one of his tracks. So did Eminem.

In September, Serato released its first massconsumer app, Serato Pyro, a music player that beat-matches and mixes song playlists.