Idealog - - WOOD WORKS -

Wrestler has gained a rep­u­ta­tion as one of the coun­try’s most pro­gres­sive pro­duc­tion com­pa­nies through the cre­ation of a whole heap of high­qual­ity video, VR and AR ex­pe­ri­ences for a range of big brands. Here’s what they came up with when they com­bined the real with the dig­i­tal.

“Idea­log asked us to do some­thing ‘cre­ative’ with a log. It didn’t take Ben long to put two and two to­gether. His dad makes bowls all day ev­ery­day and he em­ploys some­one who makes VR and AR all day ev­ery day. Mak­ing a video about the process is also a no­brainer, be­ing a video-led agency and all. So those were the three pieces of the puz­zle. From there it was shoot­ing, carv­ing, tin­ker­ing and shoot­ing some more. The re­sult: a bizarre video about a bizarre con­cept of turn­ing a piece of beau­ti­ful swamp kauri into a beau­ti­ful bowl and then turn­ing that into an ab­so­lutely point­less aug­mented re­al­ity app that al­lows us to place the bowl any­where at any scale. What more could you want out of this in­cred­i­ble space age tech­nol­ogy?”

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