Idealog

CERT NZ

The stats are pretty grim: the cost of cyber-crime in Aotearoa in 2016 was an estimated $257 million, and 83 percent of Kiwis have experience­d a cyber-breach. Yet almost two-thirds (61 percent to be precise) didn’t change their online behaviour.

- Creative Directors:Ch arlene Tu rei, Phil Dun stan-Brown Client: MBIE

That’s where the Computer Emergency Response alongside the Ministry of Employment (MBIE) to create a website for a new government agency that enables all New Zealanders to be alerted to, and able to

Charlene Turei says the website was developed to make it easy for people to tools, allowing CERT to really closely with them,” she explains, adding the task was somewhat easier since CERT had no previous brand that the public was familiar

Turei says the idea was to make the site accessible to two audiences: everyone could understand regardless of whether or not they had a tech background, and it also needed to be able to meet the needs of tech centred design needed to be

important for non-technical users, who could be coming to the site in a state of needed to be friendly and

That friendline­ss – or at least the fact the website is who may be panicking – and use of natural language to help diagnose problems is what Turei says she’s most form that would help people feel like they’re being

Put even more simply? way that doesn’t stress you

Not bad for a website

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