AIR NEW ZEALAND

Air New Zealand. Whether it’s the tagline of being the “Official Airline of Middle-earth” or its renowned (and much-discussed) inflight safety videos, it’s one of Aotearoa’s best-known companies. Best Effect Purple Pin Air New Zealand/ Design works/ Thoug

But it’s also one of New Zealand’s to embracing design thinking that the to use tech to improve customer experience, from the booking process

comprehensive overhaul to its brand

Global head of brand and content was supported right throughout our driven by the Air New Zealand internal team, including our pool of talented in-house designers, we brought in our core partners at points along the journey playing to each of their strengths – partners which have been on our

It all goes back, she says, to a need its history, Air New Zealand’s success ago individual business units and their agencies were able to design systems, bespoke approaches and with

developed to bring design cohesion and strategic capability to Air New Zealand and its agency partners, aligning while improving the experience for customers and employees across almost

That alignment has allowed for the company to more easily innovate – services created as a result of the lounge refurbishment programme, the 'Airband' (which uses a wireless chip to provide updates to guardians of children travelling alone), a chatbot an opportunity for an award-winning

The design philosophy has touched all areas of the business, using tools and employee experience programmes and

year, Air New Zealand announced its second-highest EBITDA result ever, number one spot in Colmar Brunton’s

sharing the success with our partners is humbling to be classed in the same category as other notable winners – pulled from a truly talented New