Air New Zealand. Whether it’s the tagline of be­ing the “Of­fi­cial Air­line of Mid­dle-earth” or its renowned (and much-dis­cussed) in­flight safety videos, it’s one of Aotearoa’s best-known com­pa­nies. Best Ef­fect Pur­ple Pin Air New Zealand/ De­sign works/ Thoug


But it’s also one of New Zealand’s to em­brac­ing de­sign think­ing that the to use tech to im­prove cus­tomer ex­pe­ri­ence, from the book­ing process

com­pre­hen­sive over­haul to its brand

Global head of brand and con­tent was sup­ported right through­out our driven by the Air New Zealand in­ter­nal team, in­clud­ing our pool of tal­ented in-house de­sign­ers, we brought in our core part­ners at points along the jour­ney play­ing to each of their strengths – part­ners which have been on our

It all goes back, she says, to a need its his­tory, Air New Zealand’s suc­cess ago in­di­vid­ual busi­ness units and their agen­cies were able to de­sign sys­tems, be­spoke ap­proaches and with

de­vel­oped to bring de­sign co­he­sion and strate­gic ca­pa­bil­ity to Air New Zealand and its agency part­ners, align­ing while im­prov­ing the ex­pe­ri­ence for cus­tomers and em­ploy­ees across al­most

That align­ment has al­lowed for the com­pany to more eas­ily in­no­vate – ser­vices cre­ated as a re­sult of the lounge re­fur­bish­ment pro­gramme, the 'Air­band' (which uses a wire­less chip to pro­vide up­dates to guardians of chil­dren trav­el­ling alone), a chat­bot an op­por­tu­nity for an award-win­ning

The de­sign phi­los­o­phy has touched all ar­eas of the busi­ness, us­ing tools and em­ployee ex­pe­ri­ence pro­grammes and

year, Air New Zealand an­nounced its sec­ond-high­est EBITDA re­sult ever, num­ber one spot in Col­mar Brun­ton’s

shar­ing the suc­cess with our part­ners is hum­bling to be classed in the same cat­e­gory as other no­table win­ners – pulled from a truly tal­ented New

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