T E TOHU

Air New Zealand and Designworks' Te Tohu Aho Award Purple Pin – but its true purpose goes far beyond design.

Born out of a common Tohu began as pins meant to be cabin crew, but transformed into something meaningful to

Award Purple Pin at the Best Design Awards, the design team

design, with a waha (mouth) meant to signify the oral origins by expert carver Clive Fugill at the globally renowned New

Andrew Baker, Air New Zealand’s cultural development manager, says the airline was thrilled with how the Tohu pin something that could be meaningful to all Air New Zealanders

The process of commissioning and launching the pins took about a year, she says, and involved partnerships with groups

The design is based on the waha (or the mouth), a sacred gateway for taking in life – breath, food, water – and for sharing our

Ngahiwi Apanui says the be embraced by the wider are focused on preserving and ensuring a bright future and community groups embrace the Tohu so it becomes synonymous with

of the Tohu, which will be awarded to eligible Te Reo

Baker says that design help preserve the very bedrock of Aotearoa’s also one that acknowledges the importance of Te champion its growth and This project highlighted the fundamental role that design