Judges' Com­ments


For this project, Air New Zealand, The Māori Lan­guage Com­mis­sion, and the New Zealand Māori Arts & Crafts In­sti­tute came to­gether and worked with De­sign­works to bring to life Air New Zealand’s Māori Cul­ture Strat­egy by pro­vid­ing a sim­ple vis­ual ‘tohu’ or em­blem that staff with flu­ency in te reo Māori could wear with pride, that would say to Māori speak­ing cus­tomers ‘kōrero mai’. The re­sul­tant ‘waha’, or mouth sym­bol, de­rived from tra­di­tional carv­ing mo­tifs/ lan­guage was de­scribed by judges as “a beau­ti­ful small ob­ject with a cred­i­ble process and big agenda be­hind it”. The judges com­mend Air New Zealand for bring­ing te reo Māori to life in­flight and see po­ten­tial for such an icon to gain cur­rency be­yond Air New Zealand in recog­nis­ing and cel­e­brat­ing te reo Māori speak­ers.

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