Idealog

IMMIGRATIO­N NEW ZEALAND WEBSITE

It’s hard to think of a more intense assignment: you’ve been tasked with redesignin­g the website for Immigratio­n New Zealand (INZ) – meaning the lives of the people who use the website to apply for visas to come here, and often leave behind literally ever

- Creative Directors:Ch arlene Tu rei Client: MBIE

INZ wanted to create a website that would simplify The new build needed to drive self-service, improve rates, and reduce call centre enlisted the help of award

Purple Pin in a new Best Design Awards category for Turei says the mission was

those stress and pressure points were and looking at

Turei says there was a need to make the website engaging but also less that was also accessible to people who might not speak

lot of pressure (as opposed played quite a big role in [Before with the old site]

Including preliminar­y research and technical project took about two-and Turei says the focus was on quality more than anything

to the migrants, but to New

Thankfully, INZ was easy to work with as a client,

to them and proposed a

and ability to collaborat­e – is a

for an evolving process,” forwarded on to us (from

Yet Turei also says there’s another lesson to be learned from DNA’s experience redesignin­g INZ’s

of chaos,” she says, emphasisin­g the need to think about what problems need to be solved and at least moving in what feels

It’s hard to think of than enabling the dreams of

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