Day in the Life


Idealog - - FRONT PAGE -

Wrestler's Ben Forman and Kat Lin­tott

Ben wakes up at 7am (he used to wake up at 6:30am but that some­how crept later). Kat sleeps in be­cause she’s grow­ing a baby and gets up at 7:30am.

Break­fast at 8am at Pre­fab (op­po­site the of­fice) with a catch-up on what we’re each work­ing on.

Ben: I do 60 sit-ups and 40 push-ups, then 10 min­utes of med­i­ta­tion with the Headspace app. We don’t eat break­fast at home, we just get ready and leave. I only wear black jeans and a white T-shirt, so get­ting ready is very easy. I kind of play out an Edgar Wright style mon­tage in my head as I do it.

Kat: My cur­rent morn­ing rou­tine while preg­nant is to sleep in as much as I can, then eat and check my emails for the day. I also love break­fast, so break­fast meet­ings are a com­mon rit­ual.

Ben: I’m pretty ad­dicted to me­dia. Like, an un­healthy amount. I’m al­ways look­ing at In­sta­gram, news sites, Face­book, etc. I try to lis­ten to a few pod­casts a week. I usu­ally go to Tim Fer­ris, Seth Godin, Re­code De­code and Vox. I’m in­ter­ested in a lot of things, from self-im­prove­ment, to Amer­i­can pol­i­tics, to tech and food. I just sub­scribed to mas­ter­ and am learn­ing cook­ing from Gor­don Ram­sey.

Kat: I wish I watched more me­dia and played more VR, but my days are usu­ally pretty packed with meet­ings and ac­tion­ing things so my me­dia con­sump­tion usu­ally hap­pens in the evenings, week­end and when some­one sug­gests some­thing to me. Ben’s def­i­nitely the larger me­dia con­sumer and he keeps me up to date, which is awe­some.

We run Wrestler, which is a sto­ry­telling agency. We cre­ate video cam­paigns, vir­tual and aug­mented re­al­ity ex­pe­ri­ences and do a whole lot of other in­ter­est­ing things in the sto­ry­telling space. Think of it as a hy­brid between the ad world and the film world. And the fu­ture world. Wrestler is also build­ing its own cre­ative IP and this is a newer part to the busi­ness where we de­velop our own games, short films, and a news doc­u­men­tary se­ries with The Spinoff called Frame. The lat­est is a part­ner­ship with Mi­ra­mar Cre­ative called Po­hewa, which is prac­ti­cal mas­ter­classes turn­ing cre­ativ­ity into com­mer­cial re­al­ity.

Ben: I’m mostly on the hus­tle, try­ing to find new clients, grow the brand and learn about what’s new. This is kind of new for me. I’ve al­ways been a hustler, but never full time. I do find it chal­leng­ing not hav­ing projects that start and fin­ish, I’m more big pic­ture now, which is fun, just less tan­gi­ble. I’m also the fi­nance per­son, so I have to make sure the busi­ness is do­ing well and our bud­get is on track and the fore­cast is look­ing good. I like this, be­cause it means I know ex­actly the pulse of the busi­ness e.g. Do I need to hus­tle more or are we go­ing to be over­worked? I also get in­volved in the cre­ative and over­sight of projects, so en­sur­ing things are go­ing well and people are happy and clients are happy and the work we’re pro­duc­ing makes me proud.

Kat: My main fo­cus is around our VR and AR of­fer­ing – find­ing op­por­tu­ni­ties to help the VR/AR part of the busi­ness grow, whether it's through projects with clients or cre­at­ing our own games/ ex­pe­ri­ences and build­ing re­la­tion­ships with people who are in­ter­ested in know­ing more about VR/AR and cre­at­ing ex­pe­ri­ences. Hope­fully they be­come clients and we work to­gether to cre­ate some­thing mīharo! I also ed­u­cate the mar­ket on the im­por­tance of tech and sto­ry­telling and the dif­fer­ent ways to use it to­day and in the fu­ture. I’m also do­ing a lot of talks and panel dis­cus­sions around tech and sto­ry­telling. I mainly talk around my pas­sion of em­pow­er­ing people to take ac­tion to­wards a pos­i­tive fu­ture us­ing tech­nol­ogy as a way to help equal­ity. I also talk a lot about how we need to change our gen­eral pur­pose. At the mo­ment it’s ‘our pur­pose is to work’, but I want that to change to ‘our pur­pose is to live’, and I’m us­ing ed­u­ca­tion as the cen­tre point for this dis­cus­sion.

We have an amaz­ing stu­dio in cen­tral Welling­ton that we cus­tom built. It’s spa­cious and very open, which cre­ates an awe­some vibe. The only prob­lem is that

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