Mak­ing the in­vis­i­ble vis­i­ble

Idealog - - CONTENTS -

S c ott Dadich and Pa­tri ck God­frey on mak­ing de­sign in­clu­sive

Scott Dadich ( ri ght) and Pa­trick God­frey are the co- CEOs and co- founders of God­frey Dadich Part­ners, a strat­egy, de­sign, and con­tent fi rm head­quar­tered i n San Fran­cisco. The two met while Dadich was still ed­i­tor- i nchief of Wired and God­frey was the CEO of strat­egy agency God­frey Q, which was brought on board to redesign the pro­lific tech and i nno­va­tion pub­li­ca­tion. The two be­came fast friends, and their creative process would l ater act as the road map for how their fi rm i s mod­elled. The pair are also the pro­duc­ers be­hind the Net­flix se­ries Ab­stract: The Art of De­sign, which cel­e­brates the work of eight dif­fer­ent de­sign­ers across var­i­ous dis­ci­plines. Elly Strang caught up with them i n Syd­ney at Semi- Per­ma­nent to talk mak­ing de­sign i nclu­sive, the fu­ture of the tech sec­tor, and more.

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