Making the invisible visible

S c ott Dadich and Patri ck Godfrey on making design inclusive

Scott Dadich ( ri ght) and Patrick Godfrey are the co- CEOs and co- founders of Godfrey Dadich Partners, a strategy, design, and content fi rm headquartered i n San Francisco. The two met while Dadich was still editor- i nchief of Wired and Godfrey was the CEO of strategy agency Godfrey Q, which was brought on board to redesign the prolific tech and i nnovation publication. The two became fast friends, and their creative process would l ater act as the road map for how their fi rm i s modelled. The pair are also the producers behind the Netflix series Abstract: The Art of Design, which celebrates the work of eight different designers across various disciplines. Elly Strang caught up with them i n Sydney at Semi- Permanent to talk making design i nclusive, the future of the tech sector, and more.