BOTTLE BREAKTHROUGH

In its quest for excellence and passion for innovation, Champagne Mumm is breaking convention with the groundbreaking Mumm Grand Cordon bottle design.

Capturing the avant-garde spirit of Mumm, the unique Champagne bottle is the first in the world with no front label, its iconic red sash is instead indented into the glass itself. Created by internationally renowned designer Ross Lovegrove, with whom Maison Mumm previously collaborated on a limited-edition sabre, the bottle is a reinterpretation of the famous Cordon Rouge red sash. The sash dates back to 1876 and was inspired by the Légion d’Honneur, France’s highest civilian award.

Lovegrove worked in collaboration with cellar master Didier Mariotti with the ambition to continue to revolutionise the traditional design of the Champagne’s bottle while keeping its identity alive.

As a result, Lovegrove got rid of the traditional label, printing the emblem and logos directly on the glass; while the bottle’s unusually long, slender neck feature is designed to accompany the development of the aromas of Mumm’s legendary cuvée.

As one of the most innovative Champagne bottle designs, backed by the Champagne House’s 189 year history, Mumm Grand Cordon is something definitely worth celebrating.

The House of Champagne Mumm

The House of Champagne Mumm was established in 1827 in Reims, France. Champagne Mumm Grand Cordon, recognisable by its famous red ribbon – a symbol of excellence – is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which generations of cellar masters have successfully maintained and handed down. Champagne Mumm epitomises founder Georges Hermann de Mumm’s maxim of “Only the best”.