FEED MY FURBABY

Idealog - - IDEALOG / THE B:HIVE -

Com­ing in hot on Emer­gency Q’s heels at the Race for Space com­pe­ti­tion was Feed My Furbaby, a pet food sub­scrip­tion com­pany which grabbed the judges' in­ter­est, and sec­ond place, win­ning two desk spa­ces at the B:HIVE.

Founders and part­ners Amy and Ben Ren­nell said they were in­spired by one of their stress­ful morn­ing runs to the su­per­mar­ket to buy dog food.

“It was a busi­ness idea that gen­uinely came out of our own pain point,” said Ben, who found him­self with the same dilemma al­most ev­ery month. “I thought this is crazy, there’s got to be a bet­ter way.”

So in Oc­to­ber, the pair made space amongst their full-time jobs, chil­dren and dog, Jack to start ‘Feed my Furbaby’. What sets the ser­vice apart, ac­cord­ing to Ben, is their al­go­rith­mic ap­proach to pet feed­ing. The plat­form gets users to en­ter their dog’s size and ac­tiv­ity level in or­der to cre­ate a per­son­alised feed­ing plan. The com­pany then de­liv­ers the food au­to­mat­i­cally in a func­tional, card­board con­tainer sys­tem that has gained an in­no­va­tive pack­ag­ing award.

As for the Race for Space com­pe­ti­tion, the Ren­nells said it was a great ex­pe­ri­ence.

“It was ab­so­lutely amaz­ing to have that time with those judges. They all said we’ve got a great model, brand and prod­uct, but we need to have the guts to in­vest in it more and go big­ger.”

In­spired by the judges’ feed­back, the cou­ple is di­alling back the hours at their day jobs to move to­wards mak­ing Feed My Furbaby a full-time gig op­er­at­ing out of the B:HIVE – and say the co-work­ing space will be in­valu­able in tak­ing the busi­ness for­ward.

“Be­ing in a space like this, we can be pro­fes­sional, we can grow up as a busi­ness and this is our launch­ing pad,” Amy says.

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