Idealog

WHAT’S IN A NAME?

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It’s tough out there in the start-up world when it comes to choosing a name for your business. According to The 2017 Kauffman Index of Startup Activity report, i t’s estimated that there are 540,000 new business owners each month launching new start- up ventures –now that’s a lot of name competitio­n. Struggling to get the creative juices flowing? Not to worry, we’ve crunched the data and created a random business name generator that will help you harness the best possible buzzwords for your company and achieve that market penetratio­n you so desperatel­y desire. According to Tech Crunch, in 2018, animal and food names are back in vogue for start- ups, as is naming companies after textures – but it’ s best to get in quick, as nobody has used gloppy, stringy or fluffy yet.

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