Spe­cial­ist re­cruit­ment busi­ness Lynx Re­cruit­ment fo­cuses on the con­struc­tion, sales and mar­ket­ing, and ad­min­is­tra­tion and of­fice sup­port in­dus­tries. As a re­cent start-up, founder Peter Ste­wart says it’s go­ing great.


“It’s been a good re­sponse, lots is hap­pen­ing and we’re busy.”

With 83 per­cent of the Idea­log read­ers sur­vey say­ing find­ing the right staff was their big­gest is­sue, Ste­wart says for the in­dus­tries he deals in, there are skill short­ages, but the jobs he’s recruiting for are not jobs peo­ple grew up want­ing to do at school.

“Trades and sur­vey­ing might not be as ex­cit­ing as do­ing a mar­ket­ing de­gree, but the reality is, we’ve got mas­sive short­ages and those jobs are re­ally well-paid… just be­cause you can go to uni­ver­sity, it doesn’t al­ways mean you should.”

He says there also needs to be a shift in at­ti­tude in New Zealand to­wards re­cruiters.

“But I do think the mar­ket is be­com­ing a lot more ma­ture. When I first started, you’d lit­er­ally be ex­plain­ing to peo­ple how it worked.”

In terms of strat­egy, Ste­wart says a re­cruiter has en­sure the ex­pec­ta­tions are right on both sides of the can­di­date and the com­pany.

With a short­age of spe­cialised staff, man­ag­ing ex­pec­ta­tions on both sides and hav­ing a clear process is key. “This also ap­plies three to six months down the track to make sure is­sues have been ironed out.”

Prior to start­ing Lynx, Ste­wart worked for big multi-na­tional re­cruit­ment agency Hay as well as other re­cruit­ment firms and start-ups.

“We just re­ally want to change the per­cep­tion of re­cruiters – and we’re gen­uine about do­ing the best job for our clients that we can.”

Ste­wart says Lynx’s mar­ket­ing and brand­ing is very dif­fer­ent from the norm and pushes the boat out by hav­ing a wild cat – a lynx – for its brand­ing and logo.

“I wanted some­thing that was one syl­la­ble, one word, and a bit dif­fer­ent

– a lot of re­cruit­ment firms are dou­ble bar­reled sur­names. I was also was adopted from Ro­ma­nia and the lynx is the na­tional an­i­mal.”

An­other a point of dif­fer­ence is Lynx in­cor­po­rat­ing video into the job boards on TradeMe, Seek and other ad­ver­tis­ers. The com­pany also has a YouTube chan­nel.

“It’s early days but hop­ing to get more stuff out there – we’re try­ing to de­velop in­ter­est­ing con­tent that is value to our clients and can­di­dates,” says Ste­wart.

Ste­wart works with the SME mar­ket, and cur­rently is talk­ing to around 30 in­di­vid­u­als on a monthly ba­sis.

“Smaller busi­nesses are great for build­ing re­la­tion­ships with, I find it much more en­joy­able help­ing peo­ple build their busi­ness while I’m build­ing my own. It’s a real part­ner­ship.”

Cur­rently Lynx is only based in Auck­land, but Ste­wart says it’s look­ing to go na­tion­wide.

“We don’t want to be the big­gest, but we want to be the best.”

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