in­no­va­tors have in­tro­duced new ideas into ex­is­tence to


ome may say this is a fu­tile quest, as in­no­va­tion is one of the most overused – and mis­used – words in the busi­ness world (The Uber of yet an­other in­dus­try? Ground-break­ing) But we’re con­fi­dent we know a truly in­no­va­tive com­pany when we see it.


e also know that while there is an ob­vi­ous at­trac­tion to the new, in­no­va­tion isn’t al­ways about large-scale projects or rev­o­lu­tion­ary busi­ness mod­els. A sim­ple idea can be trans­for­ma­tive, too. Take All­birds mak­ing a shoe out of wool, or Kid­sCoin teach­ing chil­dren about money through a vir­tual cur­rency.


o, how did we de­fine what’s in­no­va­tive? We looked for com­pa­nies that have bro­ken away from the stan­dard modes of think­ing and are em­brac­ing the trans­for­ma­tive power of cre­ativ­ity, tech­nol­ogy and de­sign to solve an is­sue fac­ing the world to­day.


ut it goes fur­ther than that. We didn’t just want to hear about great ideas in the­ory, we wanted to see how busi­nesses are ac­tu­ally im­ple­ment­ing and ex­e­cut­ing them to the best of their abil­i­ties. Af­ter all, the great­est in­no­va­tors don’t let trans­for­ma­tional ideas be born and die in iso­la­tion – they try, try and try again, go­ing through many iterations un­til they ar­rive at a re­fined and per­fected idea.


r as Sir James Dyson, the in­ven­tor of the first bag­less vac­uum cleaner, the Ball­bar­row wheel­bar­row, the Dyson Air­blade and count­less other prod­ucts put it: “It's the un­likely jux­ta­po­si­tion of cre­ativ­ity and logic which causes the wooli­ness and con­fu­sion around the term 'in­no­va­tion'. Ev­ery­body wants to be in­no­va­tive, many com­pa­nies and ideas are pro­claimed to be in­no­va­tive and no one doubts that in­no­va­tion is a money spin­ner. And, thus, we are all look­ing for the magic for­mula. Well, here you go: cre­ativ­ity + it­er­a­tive de­vel­op­ment = in­no­va­tion.”


o with­out fur­ther ado, feast your eyes on the New Zealand com­pa­nies that we deemed to be Most In­no­va­tive.

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