BE­FORE/AF­TER: cuba st's rain­bow cross­ing

Welling­ton’s Cuba St has got­ten a splash of colour to cel­e­brate i ts pride move­ment, fol­low­ing a cam­paign by l ocal Welling­to­ni­ans that gath­ered nearly 3000 sig­na­tures back­ing the i dea of a rain­bow cross­ing.


The cross­ing is lo­cated be­tween the traf­fic lights at the in­ter­sec­tion of Dixon St and Cuba Mall. Mayor Justin Lester says the cross­ing has been wel­comed by both lo­cal busi­nesses and the LGBTQI com­mu­nity.

"Cuba Street is con­sid­ered by many to be the spir­i­tual home of Welling­ton’s pride move­ment and a rain­bow cross­ing sends a clear, strong, and very pub­lic mes­sage that Welling­ton is a city that is tol­er­ant, in­clu­sive and wel­com­ing," he says.

Its in­stal­la­tion comes af­ter a Welling­ton woman named Melissa Toomey or­gan­ised a pe­ti­tion for lo­cals to sign back­ing the idea of a rain­bow cross­ing, which gained nearly 3000 e-sig­na­tures.

As well as be­ing a nod to the city's LGBTQ-friendly val­ues, the rain­bow cross­ing also serves a prac­ti­cal pur­pose. Coloured road mark­ings such as polka dots or rain­bows have been shown to make mo­torists pay more at­ten­tion to pedes­tri­ans, as well as boost pedes­tri­ans’ mood when com­pared to an in­ter­sec­tion with no dec­o­ra­tions.

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