Idealog

NaturesCli­p

- Designers: Blythe Rees-Jones, Nathan Collier.

OceanWool

Have you ever used bubble wrap? Did you know the amount of bubble wrap that is produced annually is enough to wrap around the equator ten times?

NaturesCli­p set out to reinvent bubble wrap, those liquor nets and all of the many everyday packaging items by creating a new, 100 percent natural and infinitely biodegrada­ble packaging solution.

OceanWool is for environmen­tally conscious brands and consumers who hate plastic, and is made through a unique process whereby wool is simply washed, combed and processed to form a fully pliable medium that can be cut, pressed, formed and moulded to create endless packaging possibilit­ies. These materials can be customised to suit almost any applicatio­n, while being safe below the surface.

Like the famous quote by the founder of 42 Below ‘Every bastard says no’ – NaturesCli­p wants to encourage everybody to say no to plastic packaging and replace it with a solution like this.

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